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ABC Circulation January 2018

The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media. This month shows a decline for both The Daily Mail (-1,800) and the Mail on Sunday, however, the main cause of the drop is that there are no bulks in either title. Considering that they had combined bulks of close to 9,000 last month it really is a change of direction – should it continue. The Morning market is back by 7% year on year, Sunday Market down 8% and the total market back 7% on the year. Keep a note of those figures as they will re-emerge next Thursday when the Island of Ireland report arrives! Title Jan-18 Dec-17 Jan-17 M/M Y/Y %…

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ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349…

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ABC Newspaper Circulation November 2017

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times. In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month. Month on month the market is down 3%, year on year 6%. Title Nov-17 Oct-17 Nov-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,891 31,564 35,135 -673 -4,244 -2% -12% Daily Record 245 271 253 -26 -8 -10% -3% Irish Daily Star 47,349 47,892 49,200 -543 -1,851 -1% -4% The Sun 54,870 56,560 55,570 -1,690 -700 -3% -1% Tabloids 133,355…

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ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349…

Year on Year
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ABC Newspaper Circulation October2017

  October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on month the morning market was down 5,000 or 3% and as you can see for the graphic, going on past experience, things don’t get better as the year draws to a close.   The Sunday Market shows a meagre 1% decline month on month but there would be 16,000 copies across the titles as bulks in the numbers – which equates to 4% of the market (it’s 6% in the morning market). The Sunday Market shows a 5% decline month on month, but in reality, it’s more in line with 8% when you extract the bulks year on year.     Title Oct-17 Sep-17 Oct-16 M/M Y/Y % M/M % Y/Y Daily Mirror 31,564 32,170 35,192 -606 -3,628 -2% -10% Daily Record 271 290 281 -19 -10 -7% -4% Irish…

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ABC Newspaper Circulation September 2017

The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure. The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no fewer than 6,000 in multiple copy sales or bulks. This multiple copies policy started this year in June and has continued since. But this ‘sampling exercise’ looks like it’s paying off: their ABC cert for May ’17 was 2,500 whereas September shows that their paid for sales stand at just over 4,000 copies meaning that their paid for sales have almost doubled since the sampling began. The Sunday market is static, bar the usual monthly decline. Title Sep-17 Aug-17 Sep-16 M/M Y/Y % M/M % Y/Y Daily Mirror 32,170 33,559 36,644 -1,389 -4,474 -4% -12% Daily Record 290 355 300 -65 -10 -18% -3% Irish Daily Star 49,782 51,482 52,314 -1,700 -2,532 -3% -5% The Sun 56,969 58,459 58,257 -1,490 -1,288 -3% -2% Tabloids 139,211 143,855 147,515 -4,644 -8,304 -3%…

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ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies. Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month. The market was up by over 11,000 on the month but nearly level year on year. Title Aug-17 Jul-17 Aug-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,559 33,197 36,540 362 -2,981 1% -8% Daily Record 355 341 353 14 2 4% 1% Irish Daily Star 51,482 49,100 51,901 2,382 -419 5% -1% The Sun 58,459 56,140 59,813 2,319 -1,354 4% -2% Tabloids 143,855 138,778 148,607 5,077 -4,752 4% -3% Daily Express 2,558…

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July 2017 ABC Newspaper Circulation

The ABC’s for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below. Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases.       Title Jul-17 Jun-17 Jul-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,197 32,804 36,589 393 -3,392 1% -9% Daily Record 341 269 336 72 5 27% 1% Irish Daily Star 49,100 49,336 52,493 -236 -3,393 0% -6% The Sun 56,140 55,402 65,625 738 -9,485 1% -14% Tabloids 138,778 137,811 155,043 967 -16,265 1% -10% Daily Express 2,619 2,558 2,781 61 -162 2% -6% Irish Daily Mail 40,127 41,282 42,635 -1,155 -2,508 -3% -6%                 The Daily Telegraph 2,159 2,181 2,515 -22 -356 -1% -14% Financial Times 2,226 2,271 2,314 -45 -88 -2% -4% The Guardian 2,193 2,295 2,525 -102 -332 -4% -13% The Times 10,275 9,820 3,065 455 7,210 5% 235% Morning Market 198,377 198,218 210,878 159 -12,501 0% -6%                 Daily Star – Sunday 16,425 15,081 17,104 1,344 -679 9% -4% The Sun…

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ABC Irish Newspaper Circulation June 2017

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation. As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% – however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back of the Euro’s. So that accounts for their above average decline in sales year on year. The other Tabloids would have also been boosted by the football in ’16 so we are not comparing like with like. The Times had an increase of 7,200 on the month which we can attribute to two factors: firstly is an increase on ‘retail’ sales to over 4,000 (from around 2,500). However the majority were “Below Full Rate. Secondly there were over 5,000 “multiple copy sales” compared to none the previous month. So, the meteoric increase in sales is more down to a massaging…

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ABC Irish Newspaper Circulation May 2017

May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales. Like the morning market, the Sunday market is continuing the downward trend. The Sunday Mirror and People added to their numbers, just shy of 1,000 in both cases. The big loser this month was The Sunday Times falling 2,500 on the month. Title May-17 17-Apr May-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,142 34,792 39,001 -1,650 -5,859 -5% -15% Daily Record 303 296 281 7 22 2% 8% Irish Daily Star 48,939 51,639 51,847 -2,700 -2,908 -5% -6% The Sun 54,407 56,806 58,076 -2,399 -3,669 -4% -6% Tabloids 136,791 143,533 149,205 -6,742 -12,414 -5% -8% Daily Express 2,532 2,544 2,485 -12 47 0% 2% Irish Daily Mail 40,091 41,065 46,173 -974 -6,082 -2% -13%                 The Daily Telegraph 2,161 2,194 2,334 -33 -173 -2% -7% Financial Times 2,264 2,328 2,234 -64 30 -3% 1% The Guardian 2,160…

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ABC Irish Newspaper Circulation April 2017

April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year. In the Sundays the tabloids as a group were up around 600 copies with the Sunday People the only title showing a deficit. The Mail on Sunday was up over 6,000 copies with about 1,000 of that from bulks, the rest were retail sales. The Sunday Times had a bad month, even on the face of it. They are back 2,800 copies on the previous month and that after they increase their bulks by just short of 1,000 copies. Sunday Market was up 1% and down 5% on the previous year. Title 17-Apr 16-Mar 16-Apr M/M Y/Y % M/M % Y/Y Daily Mirror 34,792 34,697 38,963 95 -4,171 0% -11% Daily Record 296 260 287 36 9 14% 3% Irish Daily Star 51,639 52,322 54,193 -683 -2,554 -1% -5% The Sun 56,806 56,724 59,779 82 -2,973 0% -5% Tabloids 143,533 144,003…

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March 2017 ABC Newspaper Circulation

It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion’s share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet. The Sunday market doesn’t get a lift from Cheltenham. Nevertheless, there were a few changes. Collectively the tabloids were down just shy of 2,000. The Mail on Sunday was down 1,200 and The Sunday Times added 2,000, with the majority of the increase occurring in retail sales. Overall the market was up 3000 on the previous month it’s still back 35,000 on the same time last year. Title Mar-17 Feb-17 Mar-16 M/M Y/Y % M/M % Y/Y Daily Mirror 34,697 34,080 39,150 617 -4,453 2% -11% Daily Record 260 267 276 -7 -16 -3% -6% Irish Daily Star 52,322 50,718 57,239 1,604 -4,917 3% -9% The Sun 56,724 54,308 60,995 2,416 -4,271 4% -7% Tabloids 144,003 139,373 157,660 4,630 -13,657 3% -9% Daily Express 2,478 2,486 2,454 -8 24 0% 1% Irish Daily Mail 40,004 39,768 45,695 236 -5,691 1% -12%                 The Daily Telegraph 2,123 2,136 2,450 -13 -327…

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February 2017 ABC Circulations

February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales. The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each. The Sunday Times lost 1,500 over the counter as their bulks remains roughly the same as last month. Morning Market down 9,000 on the month and 16,000 on the year while the Sunday market is down 11,000 on the month and 33,000 on the year.   Title Feb-17 Jan-17 Feb-16 M/M Y/Y % Y/Y % M/M Daily Mirror 34,080 35,433 38,259 -1,353 -4,179 -4% -11% Daily Record 267 257 260 10 7 4% 3% Irish Daily Star 50,718 50,940 53,947 -222 -3,229 0% -6% The Sun 54,308 56,399 58,493 -2,091 -4,185 -4% -7% Tabloids 139,373 143,029 150,959 -3,656 -11,586 -3% -8% Daily Express 2,486 2,501 2,407 -15 79…

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January 2017 ABC Circulations

As the Island of Ireland report hit the desk today I’m going to limit the analysis on the January monthly ABC’s!   A few notables are The Sunday Mirror and People did badly on the year on year. The Sunday Times is up 1%  as is The Sun Title Jan-17 Jan-16 Dec-16 Y/Y M/M % Y/Y %M/M Daily Mirror 35,433 38,765 34,503 -3,332 930 -9% 3% Daily Record 257 263 258 -6 -1 -2% 0% Irish Daily Star 50,940 52,930 48,395 -1,990 2,545 -4% 5% The Sun 56,399 55,767 55,269 632 1,130 1% 2% Tabloids 143,029 147,725 138,425 -4,696 4,604 -3% 3% Daily Express 2,501 2,367 2,449 134 52 6% 2% Irish Daily Mail 44,930 50,224 42,990 -5,294 1,940 -11% 5%                 The Daily Telegraph 2,287 2,475 2,324 -188 -37 -8% -2% Financial Times 2,412 2,285 2,395 127 17 6% 1% The Guardian 2,165 2,342 2,416 -177 -251 -8% -10% The Times 2,533 2,495 2,659 38 -126 2% -5% Morning Market 199,857 209,913 193,658 -10,056 6,199 -5% 3%                 Daily Star – Sunday 14,819 14,465 13,993 354 826 2% 6% The Sun on Sunday 52,412 54,211…

sunday 2016
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ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC’s for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers. December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales. No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales. The Sun on Sunday dropped back 1,600. The Mirror and People also fell, not in the same numbers. The People, with a figure of 8,670, looks like it will fall further in 2017 and you’d have to wonder at what point will it be jettisoned from the Irish Market. The Irish sale only represents 3% of the overall sale – is that enough to keep flogging a dead horse? The Mail on Sunday, is ostensibly, up 5,600 – almost all of that lift courtesy of…

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ABC Circulation November 2016

Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time. I’m trying to single the paper out for special attention or trying to ridicule their efforts. I was in the salt mines when the paper breached 100,000, so their fall below 50,000 somehow resonates with me. Elsewhere in the morning market the Sun managed to drop 1,000 and The Mirror managed to how its own. The Irish Daily Mail fell 1000 and the morning were back 3,300 or 7% year on year. Turning to the Sunday Market there was little to report: The Daily Star on Sunday fell 1,000 and the Sunday Sun lost just shy of the same figure. The Sunday Times, according to the numbers, added 3,500 month on month. Their ‘single copy sale’ figure, the one excluding the multiples, was up…

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UK NRS Data September 2016

It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available. It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet. And the same applies across all categories. I’ve concentrated on print but want to pause at the overall market briefly. Every month, the newsbrands under the microscope here reach 49m people across all media in the UK and this year, mirroring markets elsewhere, mobile is the dominant medium. More people use their mobiles/tablets to access newsbrands than print whereas last year the reverse was true showing a definite shift in tastes. [tables don’t really like the ‘responsive web’! They refuse to conform – these tables just wont fit into a sensible screen size so you can download them here as a pdf]   Total   Print   PC   Mobile   Sep-16 Sep-15 Ch Ch   Sep-16…

6years
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ABC Circulation October 2016

“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues. I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one! In the morning all the tabloids took a hit and The Sun took a big one down 3,000 copies on the month. The Daily Star was down shy of 2,000 and the Mirror down 1,300. Combined with the others the morning was down 6,000 or 8% on the year. The Sundays saw The Sunday Sun fall 2,600 on the previous month and the Mirror drop 1,400. The ‘winner’ this month was, ostensibly, the Sunday Times adding a hefty 4,000 onto its figure. However, once the tree is shook, 5,600 multiple copy sales fall out. Again, it’s within the rules and nobody likes the ‘hurler on the ditch’ but, to note, it’s a big…

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September 2016 ABC Newspaper Circulation

The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month. The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall. The Star and The Mirror held on to what they had last month and overall the tabloids were back just over 1,000 copies. In the Sunday market The Sun on Sunday showed some restraint and reduced its bulks to 600 copies accounting for all of its 1,000 drop. The Sunday Mirror dropped 3% on the month as did The People. The Sunday Times added over 1,000 on the month (2%) and the rest of the gains on other publications were small. Sunday market down 17,000 on the year, morning back 22,000.

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August 2016 ABC Newspaper Circulation

If there’s one thing we learn from the figures this month, it’s that there’s a particular fickleness to tabloid readers. I said in June that the Sun’s €.50 promotion could have cost the company in the region of €600k in foregone revenue for that month. And you’d expect some ROI on that, but the figure for this month is 1,700 above May and a lonely 34 copies above April. The Star is on a downward trajectory (see graphic) coming in at 51,900, 600 down on the month. The Mirror manages to hang on to their previous months figure. The graphic also could indicate that the increase in The Sun’s circulation had a direct negative effect on the circulation of The Mirror – from which they have yet to recover. Overall the tabloids are back 6,000 on the month, 15,000 on the year. Like the sister paper, The Sun on Sunday dropped back 3,200 now that the cover price has doubled from its promotional price. On the bright side The Sunday Times made a decent recovery adding 2,419 on the month. Mornings down 21,000 and the Sundays down 36,000 on the year. Title Aug-16 Aug-15 Jul-16 Y/Y M/M % Ch Y/Y…