Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date.
|Dublin – Yesterday||2010||2010||2009||2009||+/-||+/-|
|RTÉ Radio 1||29||30.5||30||32.8||-1.0||-2.3|
|RTÉ Lyric FM||5||3.2||5||2.9||0.0||0.3|
The classic screen line “move along now, there’s nothing to see here’ jumps out in all but a few cases. Over the year the figure of “listened yesterday” in Dublin has dropped from 87% to 85% which equates to roughly 20,000 listeners – about a 2% drop in the Capital, so nothing extremely worrying. Of the 11 stations in Dublin, seven recorded a decline in reach and five in share. Determined to repeat its national performance, 2FM was the biggest reach faller declining by 2% points.
The other fallers in all showed a 1% point decline. Radio 1 was the biggest faller in share, back by 2.3% points followed by stable mate 2FM at 1.3%. Q102 would seem to have picked up some of that share and put in a impressive performance by adding 2.5% in share over the year. The station had been on a land grab over that past few surveys and, it could be argued, if it continues on this path will eventually become Dublin’s #3 station in terms of share and maybe even reach.
The challengers 98FM and Spin increased their share this survey. Phantom’s reach is at a low and its share has all but surrendered, its really can’t sustain too many more results like this. Taking the longer term view and comparing 2006 to 2010 below; 2FM, again, loosing out in reach and share. 98FM is the next biggest faller in the 5 years. It dropped 3% points in reach and 2.5% in share. Its close rival FM104 also dropped share and reach. The shining light has, again, been Q102 gaining an impressive 5% points in share, most of that coming in the past two years. Spin added 2% in reach and 1.8% in share shipping away at 98Fm and FM104.
|Dublin – Yesterday||2010||2009||2008||2007||2006||+/-||+/-|
|RTÉ Radio 1||29||30.5||30||32.8||28||30.5||28||31.1||28||30.4||1.0||0.1|
|RTÉ Lyric FM||5||3.2||5||2.9||6||2.7||6||3.7||5||2.5||0.0||0.7|