Radio

JNLR (Joint National Listenership Research) 2010 Cork Stations

Cork’s story is that it saw some of the biggest swings in the major franchises.

The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points.

The C103  gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%,  9% points ahead.

Cork – Yesterday2010 2009 +/-+/-
R%S%R%S%R%S%
RTÉ Radio 12622.32721.4-1.00.9
RTÉ 2FM95.4126.2-3.0-0.8
RTÉ Lyric FM42.031.51.00.5
Today FM159.71710.4-2.0-0.7
Newstalk94.783.51.01.2
Corks 96FM/C1034641.65045.0-4.0-3.4
Corks 96FM3530.33934.9-4.0-4.6
C103 (Corks 103FM) 1411.41410.10.01.3
Corks Red FM1910.62011.6-1.0-1.0

The five-year retrospective look in this case look very erratic and a little spartan as three of the stations were not operational in 2006 in Cork. One interesting fact is that in 2006 the ‘listened to yesterday’ figure was 79% or 291,000 listeners, today that figures stands at its 81% or 318,000 people. So the increase in stations has not simply divided the listenership, its grown it.

Cork – Yesterday2010 2009 2008 2007 2006+/-+/-
R%S%R%S%R%S%R%S%R%S%R%S%
RTÉ Radio 12622.32721.42318.01918.52019.36.03.0
RTÉ 2FM95.4126.295.985.085.41.00.0
RTÉ Lyric FM42.031.541.631.531.91.00.1
Today FM159.71710.41812.1139.31411.01.0-1.3
Newstalk94.783.562.141.6
Corks 96FM/C1034641.65045.05047.84552.24851.7-2.0-10.1
Corks 96FM3530.33934.93834.83337.2
C103 (Corks 103FM) 1411.41410.11513.01415.0
Corks Red FM1910.62011.61911.61810.6189.41.01.2