JNLR April 2010 to March 2011 National Stations

Radio seems in a healthy state. It manages to captivate 85% of the population on an average weekday. That’s just over the 3m mark and only loosing 40,000 pairs of ears over the twelve month period to April 2010 to March 2011.

But the results from the JNLR show that, for yet another quarter, 2FM have lost listeners in their droves.

Over the year they have managed to rid themselves of nearly 100,000 listeners dropping from 521,000 to 428,000 and falling from a reach of 15% to 12%.

 

2011 2010 +/- +/- 
Any Radio 3003 85% 3043 86% -40 -1%
Any National 1637 47% 1724 49% -87 -2%
Any RTE Radio 1249 36% 1330 38% -81 -2%
Any RTE1/2FM/Lyric 1235 35% 1316 37% -81 -2%
RTE Radio 1 872 25% 871 25% 1 0%
RTE 2FM 428 12% 521 15% -93 -3%
RTE Lyric FM 108 3% 117 3% -9 0%
Today Fm 460 13% 490 14% -30 -1%
Newstalk 282 8% 259 7% 23 1%
Any Region/ 2030 58% 2054 58% -24 0%
Home Local Station 1585 45% 1629 46% -44 -1%

 

 

Another faller was Today FM dropping 30,000 and to a reach of 13% (460,000). The other stations managed to stay relatively stable in the survey with the exception of Newstalk who added a fairly respectable 23,000 listeners.