Looking at the local stations and the king pin is still Highland Radio, but it has fallen back year on year. Some of the station had a free run for years competing only against the National broadcaster. However most of the multi city stations have built up a significant listenership over the past few years.
In the main most, of the local stations have fallen on the back of strengthening figures from the multi city franchises and you can see below.
The biggest single fallers were Tipp FM, Midlands 103FM, Limerick Live and LM FM. The only stations to put on some fat were K FM and Mid West Radio.
Station | 2011 | 2010 | +/- |
Highland Radio | 66 | 69 | -3 |
Mid West Radio | 51 | 47 | 4 |
Radio Kerry | 51 | 52 | -1 |
WLR FM | 49 | 50 | -1 |
Limerick’s Live 95FM | 48 | 53 | -5 |
Shannonside/Northern Sound | 46 | 47 | -1 |
Ocean FM | 45 | 44 | 1 |
Clare FM | 45 | 45 | 0 |
Tipp FM | 43 | 50 | -7 |
Galway Bay FM | 40 | 41 | -1 |
KCLR 96FM | 39 | 40 | -1 |
Midlands 103FM | 36 | 43 | -7 |
South East Radio | 35 | 38 | -3 |
K FM | 28 | 22 | 6 |
LM FM | 27 | 32 | -5 |
East Coast FM | 25 | 25 | 0 |
Multi City Listenership:
Multi City | 2011 | 2010 |
Beat 102-103FM | 19 | 19 |
Spin South West | 21 | 18 |
i102-104 | 20 | 19 |
i105-107 | 9 | 6 |
Multi City Listenership Franchise Areas:
Station | Franchise |
Beat 102-103FM | Carlow, Kilkenny, Wexford, Waterford & Tipperary SR |
Spin South West | Limerick, Clare, Kerry, Tipperary NR & South West Laois* |
i102-104 | Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal |
i105-107 | Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Mon. |