Looking at the local stations and the king pin is still Highland Radio, but it has fallen back year on year. Some of the station had a free run for years competing only against the National broadcaster. However most of the multi city stations have built up a significant listenership over the past few years.

In the main most, of the local stations have fallen on the back of strengthening figures from the multi city franchises and you can see below.

The biggest single fallers were Tipp FM, Midlands 103FM, Limerick Live and LM FM. The only stations to put on some fat were K FM and Mid West Radio.

Station 2011 2010 +/-
Highland Radio 66 69 -3
Mid West Radio 51 47 4
Radio Kerry 51 52 -1
WLR FM 49 50 -1
Limerick’s Live 95FM 48 53 -5
Shannonside/Northern Sound 46 47 -1
Ocean FM 45 44 1
Clare FM 45 45 0
Tipp FM 43 50 -7
Galway Bay FM 40 41 -1
KCLR 96FM 39 40 -1
Midlands 103FM 36 43 -7
South East Radio 35 38 -3
K FM 28 22 6
LM FM 27 32 -5
East Coast FM 25 25 0

 

Multi City Listenership:

Multi City 2011 2010
Beat 102-103FM 19 19
Spin South West 21 18
i102-104 20 19
i105-107 9 6

Multi City Listenership Franchise Areas:

 

Station Franchise
Beat 102-103FM Carlow, Kilkenny, Wexford, Waterford & Tipperary SR
Spin South West Limerick, Clare, Kerry, Tipperary NR & South West Laois*
i102-104 Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal
i105-107 Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Mon.