In Dublin listenership to overall radio listenership dipped marginally from 81% to 80%. Still the most listened to station in the capital is RTE1 commanding a 30% reach up 9% on the year or 27,000 listeners. You can see for the table at the bottom that they occupy the top five most listened to station in the capital and four of them have added numbers over the year. Book on book they also did well managing a 3% increase in the quarter. Their nearest rival for the top slot is FM104 some 126,000 listeners away.
FM104 managed to stay unchanged year on year but did lose some traction in the last quarter landing at 186,000 or 18% reach. Although the second most listened to station in Dublin, they are still 126,000 away from RTE1 at this point. Their nearest rival for second is Newtalk (165,000) are 21,000 behind FM104 but at one point that gap had narrowed to only 10,000 listeners.
The 2015Q4 book hasn’t been kind to nine of the thirteen stations in Dublin with their listenership falling over the three months but half of them showed gains over the year.
In the positive territory there were Sunshine who added a stellar 30% to its audience over the year, Spin also gained 5%, Nova 5% and TodayFM 2% – the rest being fallers (those not mentioned thus far).
Q102 had bad books from both perspectives dropping 25% year on year and a hefty 18% book on book. 2FM also fell in the capital by 8% adding to their problems outside the Pale. 98FM dropped 6% but stayed this side of a hundred at 103,000 listeners. 4FM dropped 5% year on year but the last quarter there has been somewhat of a resurgence where they added 9% on to their book on book.
Year On Year | Book on Book | ||||||||||||
15Q4 | 14Q4 | +/- | +/- | Ch | 15Q3 | +/- | +/- | Ch | |||||
Any Radio | 823 | 80% | 826 | 81% | -3 | -1% | 0% | 829 | 81% | -6 | -1% | -1% | |
Any National | 491 | 48% | 477 | 47% | 14 | 1% | 3% | 494 | 48% | -3 | 0% | -1% | |
RTE Radio 1 | 312 | 30% | 285 | 28% | 27 | 2% | 9% | 302 | 30% | 10 | 0% | 3% | |
FM 104 | 186 | 18% | 187 | 18% | -1 | 0% | -1% | 194 | 19% | -8 | -1% | -4% | |
Newstalk | 165 | 16% | 170 | 17% | -5 | -1% | -3% | 170 | 17% | -5 | -1% | -3% | |
Spin 1038 | 149 | 14% | 142 | 14% | 7 | 0% | 5% | 147 | 14% | 2 | 0% | 1% | |
98FM | 103 | 10% | 110 | 9% | -7 | 1% | -6% | 106 | 10% | -3 | 0% | -3% | |
Today FM | 90 | 9% | 88 | 9% | 2 | 0% | 2% | 94 | 9% | -4 | 0% | -4% | |
Q102 | 73 | 7% | 97 | 10% | -24 | -3% | -25% | 89 | 9% | -16 | -2% | -18% | |
RTE 2FM | 69 | 7% | 75 | 7% | -6 | 0% | -8% | 74 | 7% | -5 | 0% | -7% | |
Radio Nova 100FM* | 58 | 6% | 55 | 5% | 3 | 1% | 5% | 62 | 6% | -4 | 0% | -6% | |
RTE Lyric FM | 56 | 5% | 56 | 6% | 0 | -1% | 0% | 55 | 5% | 1 | 0% | 2% | |
Sunshine 106.8 | 56 | 5% | 43 | 4% | 13 | 1% | 30% | 57 | 6% | -1 | -1% | -2% | |
Classic Hits 4FM | 36 | 3% | 38 | 4% | -2 | -1% | -5% | 33 | 3% | 3 | 0% | 9% | |
Phantom 105.2FM | 19 | 2% | 20 | 2% | -1 | 0% | -5% | 20 | 2% | -1 | 0% | -5% |
*Nova have 77,000 listeners in their franchise – Dublin city, county and commuter belt.
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Year On Year | Book on Book | |||||
15Q4 | 14Q4 | +/- | 15Q3 | +/- | ||
RTE Radio 1 | 35.0% | 32.3% | 2.7% | 34.0% | 1.0% | |
FM104 | 10.9% | 11.7% | -0.8% | 11.0% | -0.1% | |
Newstalk | 10.3% | 10.5% | -0.2% | 10.4% | -0.1% | |
Spin 1038 | 6.9% | 7.0% | -0.1% | 7.0% | -0.1% | |
Dublin’s 98FM | 6.2% | 6.4% | -0.2% | 6.2% | 0.0% | |
Today FM | 5.6% | 5.9% | -0.3% | 5.9% | -0.3% | |
Q102 | 5.5% | 6.5% | -1.0% | 6.1% | -0.6% | |
Sunshine 106.8 | 4.3% | 3.3% | 1.0% | 4.4% | -0.1% | |
RTE 2FM | 4.1% | 4.9% | -0.8% | 4.1% | 0.0% | |
Nova 100FM | 3.8% | 3.4% | 0.4% | 3.8% | 0.0% | |
RTE Lyric FM | 3.2% | 3.3% | -0.1% | 3.1% | 0.1% | |
Classic Hits 4FM | 2.5% | 2.5% | 0.0% | 2.3% | 0.2% | |
TXFM | 0.7% | 1.3% | -0.6% | 0.8% | -0.1% |
You can see that since around the end of 2012, Newstalk has managed to retain more and more listeners throughout the day and the graphic above shows how they have grabbed market share in each survey up to the end of last year where it has now flattened out.
RTE1 is taken out of the graphic, but is in the table. They made big inroads into the Dublin market over the year with a increase in share of 2.7% out stripping their share growth nationally of 1.6%.
Below is the Top 20 for Dublin – as you can see the top seven slots are taken up by RTE1.
Station | Day | Programme | Time | 15Q4 | 14Q4 | +/- | Ch% |
RTE1 | Daily | Morning Ireland | 07.00-09.00 | 169 | 164 | 5 | 3% |
RTE1 | Sat | Marian Finucane | 11.00-13.00 | 169 | 169 | 0 | 0% |
RTE1 | Sun | Marian Finucane | 11.00-13.00 | 147 | 164 | -17 | -10% |
RTE1 | Daily | Sean O’Rourke | 10.00-12.00 | 146 | 131 | 15 | 11% |
RTE1 | Daily | Ryan Tubridy | 09.00-10.00 | 125 | 120 | 5 | 4% |
RTE1 | Daily | Liveline | 13.45-15.00 | 125 | 120 | 5 | 4% |
RTE1 | Daily | News At One | 13.00-13.45 | 124 | 106 | 18 | 17% |
RTE1 | Sat | The Business | 10.00-11.00 | 123 | 116 | 7 | 6% |
RTE1 | Sat | Playback | 09.00-10.00 | 114 | 92 | 22 | 24% |
RTE1 | Sun | Miriam O’Callaghan | 10.00-11.00 | 112 | 94 | 18 | 19% |
RTE1 | Sun | This Week | 13.00-14.00 | 111 | 93 | 18 | 19% |
RTE1 | Sat | Claire Byrne | 13.00-14.00 | 109 | 95 | 14 | 15% |
RTE1 | Daily | Ronan Collins | 12.00-13.00 | 96 | 93 | 3 | 3% |
RTE1 | Daily | Drivetime | 16.30-19.00 | 91 | 80 | 11 | 14% |
FM104 | Sat | Best of Strawberry | 09.00-12.00 | 89 | 55 | 34 | 62% |
FM104 | Daily | The 10-3 Show | 10.00-15.00 | 87 | 88 | -1 | -1% |
SpinFM | Daily | Steve K | 14.45-18.45 | 86 | 87 | -1 | -1% |
RTE1 | Sun | Sunday Miscellany | 09.00-10.00 | 82 | 62 | 20 | 32% |
FM104 | Daily | Strawberry Alarm | 06.00-10.00 | 82 | 86 | -4 | -5% |
Newstalk | Daily | Breakfast | 07.00-10.00 | 81 | 80 | 1 | 1% |
RTE1 | Sat | Sport | 14.00-18.00 | 78 | 69 | 9 | 13% |
RTE1 | Daily | Ray D’Arcy | 15.00-16.30 | 72 | 66 | 6 | 9% |
RTE1 | Sat | Countrywide | 08.00-09.00 | 72 | 65 | 7 | 11% |
FM104 | Daily | The Jam | 15.00-19.00 | 67 | 76 | -9 | -12% |
FM104 | Sat | All Request Saturday | 12.00-15.00 | 64 | 63 | 1 | 2% |
RTE1 | Sun | Sunday Sport | 14.00-18.00 | 63 | 70 | -7 | -10% |
RTE1 | Sun | World Report | 08.00-09.00 | 60 | 45 | 15 | 33% |
SpinFM | Sat | SpinFM | 14.45-18.45 | 59 | 24 | 35 | 146% |
SpinFM | Sun | SpinFM | 14.45-18.45 | 59 | 62 | -3 | -5% |
Newstalk | Daily | The Right Hook | 16.30-19.00 | 58 | 50 | 8 | 16% |
Finally a look at the station programmes for each station
Table: Dublin Stations
Station | Programme | Time | 15Q4 | 14Q4 | +/- | Ch % |
98FM | Ray Foley | 07.00-10.00 | 36 | 43 | -7 | -16% |
98FM | Dublin Talks | 10.00-12.00 | 34 | 33 | 1 | 3% |
98FM | Barry Dunne | 12.00-16.00 | 48 | 43 | 5 | 12% |
98FM | Big Ride Home | 16.00-19.00 | 29 | 37 | -8 | -22% |
98FM | Brian Maher | 19.00-21.00 | 10 | 9 | 1 | 11% |
15Q4 | 14Q4 | +/- | Ch % | |||
FM104 | Strawberry Alarm | 06.00-10.00 | 82 | 86 | -4 | -5% |
FM104 | The 10-3 Show | 10.00-15.00 | 87 | 88 | -1 | -1% |
FM104 | The Jam | 15.00-19.00 | 67 | 76 | -9 | -12% |
FM104 | It’s Your Call | 19.00-21.00 | 14 | 15 | -1 | -7% |
FM104 | FM104 Phoneshow | 21.00-01.00 | 30 | 27 | 3 | 11% |
15Q4 | 14Q4 | +/- | Ch % | |||
Newstalk | Breakfast | 07.00-10.00 | 81 | 80 | 1 | 1% |
Newstalk | Pat Kenny | 10.00-12.30 | 57 | 63 | -6 | -10% |
Newstalk | Lunchtime | 12.30-13.30 | 35 | 35 | 0 | 0% |
Newstalk | Moncrieff | 13.30-16.30 | 49 | 41 | 8 | 20% |
Newstalk | The Right Hook | 16.30-19.00 | 58 | 50 | 8 | 16% |
15Q4 | 14Q4 | +/- | Ch % | |||
Q102 | Breakfast Show | 06.00-09.00 | 21 | 22 | -1 | -5% |
Q102 | Liam Coburn | 09.00-13.00 | 36 | 41 | -5 | -12% |
Q102 | David Harrington | 13.00-17.00 | 39 | 47 | -8 | -17% |
Q102 | Aidan Cooney | 17.00-19.00 | 21 | 28 | -7 | -25% |
15Q4 | 14Q4 | +/- | Ch % | |||
RTE1 | Morning Ireland | 07.00-09.00 | 169 | 164 | 5 | 3% |
RTE1 | Ryan Tubridy | 09.00-10.00 | 125 | 120 | 5 | 4% |
RTE1 | Sean O’Rourke | 10.00-12.00 | 146 | 131 | 15 | 11% |
RTE1 | Ronan Collins | 12.00-13.00 | 96 | 93 | 3 | 3% |
RTE1 | News At One | 13.00-13.45 | 124 | 106 | 18 | 17% |
RTE1 | Liveline | 13.45-15.00 | 125 | 120 | 5 | 4% |
RTE1 | Ray D’Arcy | 15.00-16.30 | 72 | 66 | 6 | 9% |
RTE1 | Drivetime | 16.30-19.00 | 91 | 80 | 11 | 14% |
15Q4 | 14Q4 | +/- | Ch % | |||
Spin | Fully Charged | 07.00-09.45 | 49 | 41 | 8 | 20% |
Spin | Nikki Hayes | 09.45-12.45 | 35 | 35 | 0 | 0% |
Spin | Spin Talk | 12.45-14.45 | 41 | 44 | -3 | -7% |
Spin | Steve K | 14.45-18.45 | 86 | 87 | -1 | -1% |
Spin | The Zoo Crew | 18.45-21.00 | 31 | 25 | 6 | 24% |
15Q4 | 14Q4 | +/- | Ch % | |||
Today FM | Ian Dempsey | 07.00-09.00 | 42 | 40 | 2 | 5% |
Today FM | Anton Savage | 09.00-12.00 | 39 | 40 | -1 | -3% |
Today FM | Dermot and Dave | 12.00-14.30 | 19 | 16 | 3 | 19% |
Today FM | Louise Duffy | 14.30-16.30 | 17 | 15 | 2 | 13% |
Today FM | Matt Cooper | 16.30-19.00 | 28 | 32 | -4 | -13% |
15Q4 | ||||||
2FM | Breakfast Republic | 07.00-10.00 | 38 | |||
2FM | Nicky Byrne | 10.00-14.00 | 30 | |||
2FM | Tracy Clifford | 14.00-16.00 | 18 | |||
2FM | Eoghan Mc Dermot | 16.00-19.00 | 18 | |||
Note: I had a malfunction earlier (! aka stopped thinking) and posted spurious figures in the table above. Thanks to Brian Lee for catching that.