JNLR 2013 Q4 Local Stations

Much like previous surveys, local area franchises remain as they were. Except there are two large fallers this survey.

Galway Bay dropped 25,000 and thirteen percentage points and Tipp FM dropped 13,000 and ten percentage points. To counter this there were no huge gains either, the largest being East Coast with 3,000.

As you can see from the graphs beow, time has not been kind to the Locals. Once the debutant darling of the radio world, they have seen better days. Dropping 100,000 plus in the last year has to be hurting business. Their decline really only began at the end of 2012 but there has been no letup since.

Local Q4 Listening Franchise 13-4
‘000
13-4
%
12-4
‘000
12-4
‘000
+/- +/- 
Highland Radio  Nth Donegal 66 65% 66 65% 0 0%
Mid West Radio  Mayo 61 60% 60 59% 1 1%
Radio Kerry  Kerry 59 51% 58 50% 1 1%
Ocean FM  Donegal/Leit 39 48% 41 50% -2 -2%
Tipp FM  Tipperary 47 38% 60 48% -13 -10%
Clare FM  Clare 41 45% 43 47% -2 -2%
WLR FM  Waterford 42 46% 41 46% 1 0%
Galway Bay FM  Galway 63 32% 88 45% -25 -13%
Limerick‚Äôs Live 95FM  Limerick 69 45% 67 44% 2 1%
Shannon/Northern   RN/LD/LM/CN/MN 84 42% 84 43% 0 -1%
South East Radio  Wexford 41 36% 44 39% -3 -3%
KCLR 96FM  Kilk/Carlow 41 34% 43 37% -2 -3%
Midlands 103FM  Laois/Off/WM 69 36% 70 37% -1 -1%
East Coast FM  Wicklow 31 29% 28 26% 3 3%
LM FM  Louth/Meath 51 22% 59 25% -8 -3%
K FM Kildare 37 23% 37 23% 0 0%

 

Franchise 13-4
‘000
13-4
%
12-4
‘000
12-4
%
+/- +/- 
iRadio NE 82 12% 80 12% 2 0%
Beat 102-103FM 90 23% 91 23% -1 0%
Spin South West 75 18% 89 21% -14 -3%
iRadio NW 121 21% 114 20% 7 1%

As you can see from below time has not been kind to the Locals. Once the debutant darling of the radio world, they have seen better days. Dropping 100,000 plus in the last year has to be hurting business. Their decline really only began at the end of 2012 but there has been no letup since.

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