JNLR 2012-2 Radio Programmes Listeners

Looking now at the individual radio programmes. With the change in the universes between the two annual surveys it makes the absolute figures a little bit redundant. One could rebase one of the years so that a status quo is maintained to a degree – but it’s not the “done thing” in survey reporting. This year the universe increased by 2.76%, so in order to ‘stand still’ you should be (theoretically) increasing by that in absolute numbers. The % column is the absolute change in reach which is, in this case, the constant in both surveys.

For example, Pat Kenny has increased his audience by 1,000 year on year – but his reach has decreased by 1/4 % over the year. If you applied this years’ reach onto last year’s universe, to try and etch out a constant, then you would find that his listeners have decreased by 8,000 – showing the anomalies thrown up by the change in universe.

Having glanced off Fermat’s Last Theorem, let’s look at this year’s data. It’s only the average Daily listeners and it based on twelve months to June 2012 verses twelve months to June 2011.

Its shows that Morning Ireland is still the most popular radio programme by far reaching 444,000 listeners. Its followed by Joe Duffy who is gradually catching up in Morning Ireland. The only two programmes to get a look-in to the top ten that are not from the RTE1 stable are The Ian Dempsey’s Breakfast Show and The Ray D’Arcy Show. Admittedly, if we were to add in the weekend schedules they would most likely be bumped out of the top ten.

There’s really very little else to ass bar having a look at the figures:

    # 2012/2   2011/2 ‘000 %
Morning Ireland RTE1 1 444 12.31% 460 13.10% -16 -0.80%
John Murray RTE1 5 327 9.06% 328 9.34% -1 -0.28%
Pat Kenny RTE1 4 328 9.09% 327 9.31% 1 -0.22%
Ronan Collins RTE1 9 222 6.15% 238 6.78% -16 -0.63%
News @ 1 RTE1 3 357 9.89% 342 9.74% 15 0.15%
Joe Duffy RTE1 2 428 11.86% 400 11.39% 28 0.47%
Mooney RTE1 8 232 6.43% 229 6.52% 3 -0.09%
Drivetime  RTE1 6 259 7.18% 245 6.98% 14 0.20%
Damian Farrelly 2FM 25 9 0.25% 8 0.23% 1 0.02%
Hector Ó hEochagáin 2FM 16 130 3.60% 130 3.70% 0 -0.10%
Tubridy 2FM 11 175 4.85% 186 5.30% -11 -0.45%
Colm Hayes 2FM 14 141 3.91% 133 3.79% 8 0.12%
Larry Gogan 2FM 22 89 2.47% 78 2.22% 11 0.25%
Rick O’Shea 2FM 19 123 3.41% 114 3.25% 9 0.16%
Will Leahy 2FM 20 119 3.30% 104 2.96% 15 0.34%
Ian Dempsey Breakfast Today FM 10 189 5.24% 152 4.33% 37 0.91%
The Ray D’Arcy Show Today FM 7 255 7.07% 212 6.04% 43 1.03%
Ray Foley Today FM 13 153 4.24% 145 4.13% 8 0.11%
Tony Fenton Today FM 18 128 3.55% 110 3.13% 18 0.41%
The Last Word Today FM 12 174 4.82% 155 4.41% 19 0.41%
Breakfast Newstalk 15 133 3.69% 110 3.13% 23 0.55%
Tom Dunne Newstalk 24 49 1.36% 54 1.54% -5 -0.18%
Lunchtime Newstalk 23 64 1.77% 60 1.71% 4 0.06%
Moncrieff Newstalk 21 93 2.58% 89 2.53% 4 0.04%
The Right Hook Newstalk 16 130 3.60% 119 3.39% 11 0.21%