JNLR 2010 Local stations

Local radio  is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises. Over the three years the biggest fallers are Limerick’s live and KCLR. In the intervening period there has bee a shake up with the introduction of the regional franchises. The biggest gain was made by Mid West Radio followed by KCLR radio.

Local: 09/10 08/09 07/08
Reach Share Reach Share Reach Share
Highland Radio 69 63.7 65 64.2 64 60.4
Mid West Radio 52 50.5 45 50.7 50 55.3
Limerick’s Live 95FM 51 35.6 52 39.7 61 44.5
Radio Kerry 50 55.6 46 49.7 46 44.8
Tipp FM 49 57.8 51 51.5 46 48.3
Shannonside/Nort Sound 47 46.8 51 48.4 49 54.6
WLR FM 47 43.7 52 48.4 49 43.7
Clare FM 44 42.3 46 40.2 39 37.1
Ocean FM 43 26.5 46 33.6 45 29.8
Midlands 103FM 42 33.7 36 31.4 35 33.9
Galway Bay FM 41 29.0 38 23.4 40 24.1
KCLR 96FM 37 33.3 38 33.2 43 32.7
South East Radio 36 29.6 42 34.9 40 32.6
LM FM 31 31.2 34 30.4 30 29.3
East Coast FM 25 19.8 29 25.1 30 26.7
Kfm 24 22.8 25 17.5 26 20.6