Irish Newspaper Circulations 2008

The picture for the newspaper circulations still looks bleak. Some papers really struggled in the past twelve months and some managed to completely buck the trend, with very few titles staying in positive territory.

In volume terms the most notable loss comes from the News of the World dropping 17,345 copies every Sunday. This is followed by the Sunday Independent shaving 12,000 off its sale. Bucking the trend was The Sunday World adding 1,400 copies.

All the morning titles took a hit, with the ‘tabloids’ taking the brunt of the falls. Their share of the morning market is about 40% but the three papers accounted for over 60% of the drop.

The evening market, being the evening market, showed further declines.

Whilst the numbers look small in places, you have to take the bigger picture those declines in circulation at around 94,000 in total represent a drop of about ?28m at the till per annum.

 

July/Dec
July/Dec
Diff
Sunday Independent
282,459
270,362
-12,097
Sunday World
283,801
285,214
1,413
Sunday Tribune
70,058
66,672
-3,386
Sunday Business Post
53,871
54,993
1,122
IoS/Daily Mail
123,919
125,420
1,501
Daily Star Sunday
64,052
59,898
-4,154
Irish News of the World
156,666
139,321
-17,345
Irish Sunday Mirror
47,427
38,976
-8,451
The People
33,728
26,847
-6,881
Sunday Times
104,464
109,999
5,535
Sunday Express
7,222
5,115
-2,107
Independent.on Sunday
3,182
2,870
-312
The Observer
11,263
11,574
311
Sunday Telegraph
3,554
3,095
-459
Total Sunday
1,245,666
1,200,356
-45,310
Irish Independent
160,854
154,610
-6,244
Irish Times
119,051
115,462
-3,589
Examiner
55,948
52,544
-3,404
Irish Daily Star
112,042
105,031
-7,011
Daily Mirror
74,786
64,427
-10,359
The Sun
107,079
99,646
-7,433
Daily Express
3,924
3,361
-563
Daily Telegraph
3,654
3,479
-175
Financial Times
4,797
4,768
-29
Guardian
4,585
4,744
159
The Independent
2,502
2,201
-301
The Times
3,947
3,439
-508
Daily Mail
59,913
58,988
-925
Total Morning
713,082
672,700
-40,382
Evening Herald
82,084
74,927
-7,157
Echo
25,904
24,522
-1,382
Evening Press
Total Evening
107,988
99,449
-8,539
Total Market
2,066,736
1,972,505
-94,231