Sunday Newspaper Circulation Jan June 2014

The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.  

The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has sown with an 11% decline year on year. The People outperformed that and dropped 16% of its sales in the year. At head office a decision has been made that the Sunday mirror and Peoples’ editorial is to be merged and might signal the beginning of the end for the title

The Sun (Sunday) dropped 4% – which is better than the market decrease – they lost 2,200 on the year. The Sunday Mirror lost 9% or 3,700 and the collective tabloids fell by 8% on the year.

The Mail on Sunday fell back 6% or 6,000 copies and now hovers just over 100,000. The Sunday Times fell back 7% or 6,400 copies and hasn’t managed to arrest the decline, as like many others in the Sunday Market, in recent months.

Publication JJ 2014 JJ 2013 Diff ‘000 Diff %
Sunday Independent   220,565 232,494 -11,929 -5.1%
Sunday World 198,260 211,161 -12,901 -6.1%
Sunday Business Post 34,012 38,293 -4,281 -11.2%
         
Daily Star Sunday  19,877 22,420 -2,543 -11.3%
The Sun (Sunday) 55,417 57,618 -2,201 -3.8%
Irish Sunday Mirror 35,467 39,186 -3,719 -9.5%
The People 13,759 16,323 -2,564 -15.7%
(Total Tab) 124,520 135,547 -11,027 -8.1%
Sunday Express 3,486 3,496 -10 -0.3%
Mail on Sunday 100,082 105,913 -5,831 -5.5%
         
Independent.on Sunday        
The Observer 5,319 5,824 -505 -8.7%
Sunday Telegraph 2,528 2,711 -183 -6.8%
Sunday Times 91,841 98,328 -6,487 -6.6%
         
Total Sunday 780,613 833,767 -53,154 -6.4%

[module-302]