Newspaper Readership Figures JNRS 2009

Hot on the back of the circulation figures come the 2009 JNRS Readership Figures.

Belying the some of the myths – 87% of the Irish Adult population still read a paper every day (that’s a physical one for any cynics).

The largest read paper in Ireland is The Sunday Independent with a reach just short of 30%. A huge number when you consider that across the pond in the UK the reach of the highest read Sunday Paper is the News Of The World at (only) 15%.

It’s shadowed by the Sunday World which is still more than 100,000 readers off the leader.  The survey wasn’t kind to The Sunday World which 107,000 readers in the year, by far the biggest drop out of all the titles.

Overall the survey shows that the ‘red tops’ seemed to have been punished in the twelve months but primarily the Sunday World, The Daily Star and the News of the World. 

The free Dublin titles are no more so this will be their last individual numbers before they are morphed into the Metro AM. The free titles readership was growing with a ‘National Readership’ of 4%, which equated to about 11% reach in Dublin.  While the frees climbed in Dublin the Evening Herald fell and fell below the 300k mark.       

You could understand why a the Irish People which makes not real editorial/marketing effort here and is threading the water to stay above a circulation of 20,000 would pull out of the survey considering the substantial costs involved to a publication. But why the Daily Star on Sunday opted out is a curious one.

Completely against the circulation grain, the Regional Papers gain in readership on the previous survey.

Publication 2007 %   2008  %    2009   %               %
Universe (000s) 3483     3526            
AIR – Any newspaper 3079 87.3%   3050 86.5%   3082 87.3% 29  
                     
Morning Titles ‘000 %   ‘000 %   ‘000 % ‘000 %
Irish Independent 570 16.4%   520 14.7%   581 16.5% 61 11.7%
The Irish Times 325 9.3%   317 9.0%   369 10.5% 52 16.4%
Irish Examiner 267 7.7%   202 5.7%   208 5.9% 6 3.0%
Irish Daily Star 441 12.7%   482 13.7%   420 11.9% -62 -12.9%
Irish Daily Mirror 204 5.9%   206 5.8%   211 6.0% 5 2.4%
Irish Sun 309 8.9%   301 8.5%   295 8.3% -6 -2.0%
Irish Daily Mail 117 3.4%   139 3.9%   142 4.0% 3 2.2%
Any Daily 2009 57.7%   2037 57.8%   1990 56.4% -47 -2.3%
Any Morning 1852 53.2%   1883 53.4%   1873 53.1% -10 -0.5%
                     
Evening Titles                    
Evening Herald 315 9.0%   317 9.0%   289 8.2% -28 -8.8%
                     
Free Titles                    
Herald AM       100 2.8%   117 3.3% 17 17.0%
Metro       90 2.6%   112 3.2% 22 24.4%
Any Free Newspaper       126 3.6%   151 4.3% 25 19.8%
                     
Sunday Titles                    
Sunday Independent 1019 29.3%   941 26.7%   1031 29.2% 90 9.6%
Sunday Tribune 218 6.3%   152 4.3%   185 5.3% 33 21.7%
Sunday World 922 26.5%   919 26.1%   812 23.0% -107 -11.6%
Sunday Business Post 159 4.6%   155 4.4%   196 5.6% 41 26.5%
Sunday Times 363 10.4%   337 9.6%   415 11.7% 78 23.1%
Irish News of the World 571 16.4%   569 16.1%   517 14.6% -52 -9.1%
Irish Sunday Mirror 162 4.7%   137 3.9%   147 4.2% 10 7.3%
Irish People 94 2.7%   78 2.2%          
Irish Mail on Sunday 252 7.2%   268 7.6%   302 8.6% 34 12.7%
Irish Daily Star Sunday 178 5.1%   207 5.9%          
Any Sunday 2523 72.4%   2517 71.4%   2489 70.5% 6 0.2%
                     
WEEKLY NEWSPAPERS                    
Irish Farmers Journal 239 6.9%   220 6.2%   272 7.7% 19 8.6%
Any RNAI /Mediaforce 1630 46.8%   1504 42.7%   1566 44.4% 126 8.4%