No good news, at all. One ray of light is that, bar six, of the 24 papers that kindly enough issues monthly certificates for their circulation figures have increased their month on month figures. The morning papers are up a modest 4,000 copies the Sundays up 17,000. The decreases in the Sunday market was very much driven by a fairly spectacular fall of 16,000 copies for Mail on Sunday. The market is down 6,000 copies on month on month and 46,000 since January and nearly half of that is down to the bad fortunes of the Mail and Mail on Sunday. Next week the Island of Ireland report will be issued. This will give the six monthly average of the other papers in the market that done report monthly. I suspect there will be a few splatters of blood on the wall after digesting those figures. However real story will be behind the overall figures when the bulk sales are stripped out and we see the actual number of people that are prepared to put their hands in their pockets for a newspaper.
|The Daily Telegraph||3,276||3,273||-3||32|
|Daily Star – Sunday||50,903||51,863||960||-4,543|
|News of the World||136,400||136,916||516||3,890|
|The Mail on Sunday||117,418||101,031||-16,387||-21,662|
|Independent on Sunday||1,572||1,963||391||105|
|The Sunday Telegraph||2,726||2,773||47||-24|
|The Sunday Times||110,631||111,584||953||-5,734|