Newspaper Circulations August 2009

August shows a ‘modest’ increase in newspaper sales, the market picking up by 10,000 copies. This was really down to the Sunday market increasing by 13,000 and the morning papers backing by 3,000. In the mornings the Tabloids again took a bit of a hit. August being a strange months for Tabloids. There is a seasonal lull in the ‘trades’, which has a negative effect on their circulations. But this is normally balanced with the kickoff off of the the UK soccer season, so maybe within those figures is that magical mix.

Title Jul Aug +/-
Daily Mirror 64,997 64,948 -49
Daily Record 2,332 1,736 103
Daily Star 100,112 99,317 -795
The Sun 96,448 95,457 -991
Daily Express 3,706 3,700 -6
Daily Mail 48,714 48,662 -52
The Daily Telegraph 3,273 3,146 -127
Financial Times 3,684 3,542 -142
The Guardian 4,371 4,321 -50
The Independent 1,487 1,382 -105
The Times 3,023 3,081 58
Morning Market 332,147 329,292 -2,855
Daily Star – Sunday 57,245 58,108 863
News of the World 136,916 138,948 2,032
Sunday Mail 6,698 4,715 -1,983
Sunday Mirror 41,724 43,052 1,328
The People 23,527 23,317 -210
Sunday Express 5,134 4,932 -202
Sunday Post 942 920 -22
The Mail on Sunday 101,031 107,304 6,273
Independent on Sunday 1,963 1,914 -49
The Observer 9,762 9,087 -675
The Sunday Telegraph 2,773 2,704 -69
The Sunday Times 111,584 118,072 6,488
Racing Post 8,252 7,485 -767
Sunday Market 507,551 520,558 13,007
Total Market 839,698 849,850 10,152

The Sunday market sees a near “Lazarus” type of resurrection! The Sunday Times and Mail on Sunday, having dipped to year lows in July, both made spectacular recoveries in August – both promotionally driven I would suggest. The two papers combines are the gains in the Sunday Market. It’s a pity we don’t know what some of the indigenous papers are doing and we’ll have to wait until 2010 to find out what their numbers were this month. Who says we live in a ‘fast moving economy’.