It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story.
In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures. The Daily Mail made the biggest gains in the morning market.
The Sunday Independent is still the biggest read paper in Ireland, followed by the Sunday World and they reach nearly a quarter of the republics population ever Sunday. Naturally enough the Sunday Mirror made the biggest gains on the back of the News of the World closure. The Sunday Times fell back by 8%, the biggest fall in the Sunday market.
|Daily Titles 2012/11||‘000||%||‘0002||%3||+/-‘000||+/-%|
|The Irish Times||287||8.00%||324||9.00%||-37||-11.42%|
|Irish Daily Star||348||9.60%||327||10.40%||21||6.42%|
|Irish Daily Mirror||208||5.80%||207||5.80%||1||0.48%|
|Irish Daily Mail||159||4.40%||141||3.90%||18||12.77%|
|Sunday Business Post||162||4.50%||164||4.60%||-2||-1.22%|
|The Sunday Times||367||10.20%||400||11.10%||-33||-8.25%|
|News of the World||539||15.00%|
|Irish Sunday Mirror||195||5.40%||159||4.40%||36||22.64%|
|Irish Mail on Sunday||345||9.60%||330||9.20%||15||4.55%|
|Irish Farmers Journal||237||6.60%||227||6.30%||10||4.41%|