Irish Regional Newspaper Circulation Jan June 2010

The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing in this market, it’s difficult to get an exact handle on it.

The only way is to compare “like with like” on the different years. So, like with like (ie the papers that were around in ‘08 and are still publishing a figure today) – the market is down 54,000 copies per week or 15%. Similarly, ‘09 to ‘10, the market is down 27,000 or 8%.

The highlights would be that the big drop was in the Kerryman down over 2,000 copies and nearly 5,000 over two years. From these figure it would seem that they were on their own in the Kingdom, but they are not. They have plenty of competition from publications that are not ABC audited and, therefore, are not published here. (The same can be said for every county, so sometimes the “competition factor” is not obvious as it would be on the ground).

The Leinster Leader and Meath Chronicle also took a dip (possibly attributed to foreign nationals returning/leaving?). Again, without the laborious line by line approach – one point: The local press cannot sustain a 7% decrease year on year. The local (or regional press as they insist on) are partly to blame. There is no sustained marketing effort collectively to promote their medium – one that’s held in high regard at a local level, but with a certain derision from the Dublin media buying “glitterati”.

They should harness the passion of the local populace to their publications and harness the goldmine they have in local information along with a myriad of other items the currently don’t do!

Publication Jan-June ‘10 Jan-June ‘09 Jan-June ‘08 ’10 to ’09 ’10 to ’08
The Anglo Celt 12,419 13,247 13,836 -828 -1,417
The Argus 9,785 10,591 11,477 -806 -1,692
Bray People 4,247 4,836 5,208 -589 -961
Carlow People 4,014 4,608 4,599 -594 -585
Connacht Sentinel 5,311 5,119 192
Connacht Tribune 22,136 24,407 -2,271
The Corkman 7,196 7,504 8,017 -308 -821
Donegal Democrat (Thurs) 10,408 11,978 12,572 -1,570 -2,164
Donegal Democrat (Tues) 7,632 7,970 8,882 -338 -1,250
Donegal News Friday 11,480 11,541 11,977 -61 -497
Donegal News Monday 3,987 3,873 3,630 114 357
Donegal News Group 15,467 15,141 15,607 326 -140
Donegal Post 4,257 4,977
Drogheda Independent 7,587 8,801 10,020 -1,214 -2,433
Dundalk Democrat 5,849 6,496
The Echo 7,613 7,792 9,263 -179 -1,650
Enniscorthy Guardian 6,888 7,361 7,453 -473 -565
Fingal Independent 3,839 4,776 5,432 -937 -1,593
Foinse 3,746 4,359
Inish Times 5,236 5,486 6,070 -250 -834
The Kerryman 20,600 22,797 25,089 -2,197 -4,489
Kilkenny People 13,342 14,393 15,526 -1,051 -2,184
Leinster & Offaly Express 12,838 14,186 15,457 -1,348 -2,619
Leinster Leader 8,488 10,277 11,969 -1,789 -3,481
Leitrim Observer 7,608 7,616 8,064 -8 -456
Leitrim Post 4,245 4,245
Limerick Leader (Weekend) 17,600 19,034 21,102 -1,434 -3,502
Longford Leader 8,375 8,749 9,079 -374 -704
The Mayo News 10,229 10,511
Meath Chronicle 12,009 13,294 15,249 -1,285 -3,240
Midland Tribune (Series) 10,136
Munster Express 6,742 8,279 10,005 -1,537 -3,263
The Nationalist 14,375
Nationalist & Munster Adv 11,227 12,731 13,791 -1,504 -2,564
Nenagh Guardian 7,418 7,906 8,237 -488 -819
New Ross Standard 5,877 6,079 6,303 -202 -426
Roscommon Herald 7,907 8,410 9,032 -503 -1,125
Sligo Champion 9,944 10,846 11,868 -902 -1,924
Tipperary Star 7,759 8,468 9,072 -709 -1,313
The Tuam Herald 9,064 9,267 9,355 -203 -291
Westmeath Examiner 6,596 7,656 8,897 -1,060 -2,301
Wexford People 11,497 12,280 12,698 -783 -1,201
Wicklow People 10,676 11,579 12,552 -903 -1,876
L/L 10′ – ’08 313,365 367,388 -54,023 -14.70%
L/L 10′ – ’09 319,214 345,848 -26,634 -7.70%