Irish Regional Circulations July Dec 2011

A much depleted field than in normal years, with only twenty-five papers opting to produce an audited figure. Last Thursday IN&M announced that although their regional titles had been audited, they would not be auditing their twelve regional papers from here on in. Seemingly the ABC audit figures “did not resonate with local advertisers”. What data instead they hope would “resonate with the advertisers” is a mystery.

It’s worth looking back at the fortunes of some of the papers over that past five years. The Leinster Leader and the Munster Express are two paper that jump out halving their circulation over that period. One paper managed to stay in positive territory and that was the Donegal News Monday edition gaining 6% over the five years.

Year on Year, the Tallagh Echo stayed the right side of zero managing a small gain as did the Roscommon Herald.

Looking at the figures for the on a like for like basis, the papers who produced their ABC’s were down 8% on the year and 34% over the five.  

Paper 2011 2010 2009 2008 2007 11 v 10 11 v 07 11 v 10 % 11 v 07 %
Clare Champion 15,742 16,691 17,969 19,046 19,539 -949 -3,797 -6% -24%
Connacht Sentinel 4,872 5,241 5,349 5,757 -369 -885 -8% -18%
Connacht Tribune 20,702 21,860 23,279 24,598 -1,158 -3,896 -6% -19%
Donegal Democrat (Thurs) 9,191 10,385 11,120 12,217 13,060 -1,194 -3,869 -13% -42%
Donegal Democrat (Tues) 6,618 7,650 8,009 8,467 9,580 -1,032 -2,962 -16% -45%
Donegal News Friday 11,186 11,436 11,465 11,786 12,091 -250 -905 -2% -8%
Donegal News Monday 4,044 4,132 3,833 3,874 3,734 -88 310 -2% 8%
Inish Times 4,873 5,269 5,399 5,942 6,224 -396 -1,351 -8% -28%
Kilkenny People 11,536 12,983 14,458 15,217 16,113 -1,447 -4,577 -13% -40%
Leinster & Offaly Express 11,070 12,549 14,131 15,190 15,318 -1,479 -4,248 -13% -38%
Leinster Leader 6,497 7,482 9,238 10,775 12,100 -985 -5,603 -15% -86%
Leitrim Observer 6,893 7,487 8,038 8,013 8,386 -594 -1,493 -9% -22%
Limerick Leader (Weekend) 14,851 16,535 17,921 20,714 21,619 -1,684 -6,768 -11% -46%
Longford Leader 7,684 8,260 8,527 8,828 9,485 -576 -1,801 -8% -23%
Meath Chronicle 10,862 12,171 12,704 14,651 16,010 -1,309 -5,148 -12% -47%
Munster Express 5,389 6,286 7,520 9,329 10,849 -897 -5,460 -17% -101%
Nationalist & Munster Ad 9,382 11,087 12,063 13,328 14,106 -1,705 -4,724 -18% -50%
Nenagh Guardian 6,928 7,364 7,817 8,051 8,134 -436 -1,206 -6% -17%
Roscommon Herald 8,671 8,663 8,410 8,737 9,185 8 -514 0% -6%
The Anglo Celt 12,310 12,885 13,305 13,783 14,713 -575 -2,403 -5% -20%
The Echo (Tallaght ) 7,210 7,125 7,829 9,741 85 -2,531 1% -35%
The Tuam Herald 8,482 8,883 9,215 9,419 9,514 -401 -1,032 -5% -12%
Tipperary Star 7,115 7,898 8,335 9,104 9,223 -783 -2,108 -11% -30%
Western People 14,166 15,062 16,271 18,242 19,289 -896 -5,123 -6% -36%
Westmeath Examiner 5,799 6,183 7,010 8,519 9,273 -384 -3,474 -7% -60%
Total (like for like) 199,289 217,341 232,758 253,232 267,545 -18,052 -68,256 -8% -34%