Irish Newspaper Circulations September 2011

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September.

The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month. Other than that headline all the other papers in the Morning saw modest fluctuations.

The Sunday market was where the gains were – or should that be “gain”. The Sunday Mirror added nearly 17,000 copies in the month and it now has a higher circulation than it did in July when the News of the World closed. The only other paper to hold that distinction is The People. All the other papers failed to hang on to the gains made when NoW ceased publication.  

The Sunday market is up 25,000 month on month but down 99,000 year on year. The Sunday market is down 70,000 on where it was before the News of the World closed suggesting that around 40,000 ex-NoW buyers are still active in the Sunday market.  

 

Sep-11

Aug-11

Sep-10

M/M

Y/Y

Daily Mirror 

60,562

61,826

62,835

-1,264

-2,273

Daily Record

650

705

767

-55

-117

Irish Daily Star

82,919

84,138

92,798

-1,219

-9,879

The Sun

75,899

79,355

86,914

-3,456

-11,015

Daily Express

3,196

3,135

3,067

61

129

Irish Daily Mail

49,725

49,835

50,679

-110

-954

The Daily Telegraph

3,007

3,049

3,081

-42

-74

Financial Times

3,723

3,475

3,728

248

-5

The Guardian

3,687

3,815

3,734

-128

-47

i

559

681

-122

559

The Independent

979

1,023

1,002

-44

-23

The Times

2269

2,334

2,592

-65

-323

Morning Market

287,175

293,371

311,197

-6,196

-24,022

Daily Star – Sunday

40,080

32,042

51,602

8,038

-11,522

News of the World

126,375

Sunday Mail

1,488

1,697

1,840

-209

-352

Sunday Mirror

67,575

50,827

38,646

16,748

28,929

The People

27,747

21,982

20,345

5,765

7,402

Sunday Express

4,682

4,411

4,078

271

604

Sunday Post

755

771

790

-16

-35

The Mail on Sunday

112,150

115,347

111,849

-3,197

301

Indep. on Sunday

1,537

1,518

1,360

19

177

The Observer

7,183

7,547

7,851

-364

-668

The Sunday Telegraph

2,993

2,957

2,587

36

406

The Sunday Times

109,198

110,472

107,651

-1,274

1,547

Sunday  Market

375,388

349,571

474,974

25,817

-99,586

Racing Post

5,900

6,675

6,496

-775

-596

Total Market

668,463

642,942

786,171

25,521

-117,708