Irish Newspaper Circulations May 2009

More of the same!

And in some cases, a bit of jockeying for position. The Daily Star started the year ahead of its nearest rival, The Sun, by a short head it’s now falling behind the Red Top leader. Its stable mate, The Star on Sunday, also fell off in the past month as did the other Sunday Redtops, but to a much lesser extent.

The Star on Sunday dropped 12% in one month, and these copies seemed to have escaped into the ether as they were not picked up by any other publication.

Year on year is still a miserable picture dropping 57,000 papers in 12 months the morning papers making up the majority of this fall off.

2008 2009 20092 YoY MoM
  May  Apr May  +/- +/-
Daily Mirror  70,351 65,126 66482 -5,225 1356
Daily Record 2,975 2,625 2297 -350 -328
Daily Star 102,298 94,968 93692 -7,330 -1276
The Sun 103,105 96,198 95609 -6,907 -589
Daily Express 3,348 3,329 3311 -19 -18
Daily Mail 57,971 50,746 50061 -7,225 -685
The Daily Telegraph 3,237 3,175 3266 -62 91
Financial Times 4,864 4,169 3998 -695 -171
The Guardian 4,487 4,666 4412 179 -254
The Independent 2,174 1,848 1815 -326 -33
The Times 3,581 3,006 2852 -575 -154
Daily Star – Sunday 54,128 58,920 51372 4,792 -7548
News of the World 147,436 134,309 128005 -13,127 -6304
Sunday Mail 7,262 6,831 6622 -431 -209
Sunday Mirror 43,657 40,811 39407 -2,846 -1404
The People 27,900 25,826 23842 -2,074 -1984
Sunday Express 5,712 4,844 4823 -868 -21
Sunday Post 933 903 875 -30 -28
The Mail on Sunday 117,892 111,936 112416 -5,956 480
Independent on Sunday 2,809 2,405 1,559 -404 -846
The Observer 11,333 9,569 9,756 -1,764 187
The Sunday Telegraph 2,990 2,560 2,847 -430 287
The Sunday Times 103,573 118,375 117,293 14,802 -1082
Racing Post 8,022 8,379 8,352 357 -27
Total 892,038 855,524 834,964 -36,514 -20560