Irish Newspaper Circulations June 2011

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away!

The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles.

The morning market has little in the way of movement bar in the same direction it’s been headed for the last year – down.

The Sun made the 70’s and the Star hangs on to the 80’s. Year on year, The Sun is taking a bit of a beating and shows no signs of fighting it off. With all the trouble at HQ you’d have to wonder if there is any fight in the dog at all.

The Daily Star have loved the last few weeks and have used the woes of News Int to go in the offensive. Finding their voce to brandish The Sun a ‘lowlife Brit Rag’ and then rebranding themselves with the now well hackneyed strapline of “Is féidir linn”, it’s just a few breaths short of Darby O Gill and the Little People. At least they had the decency to get the fada in the strap, unlike the Indo who can’t seemingly spell the Christian name of the leader of Fianna Fáil at the best of times – but that’s just a pet hate.

The Sunday market is a snapshot of how it was. The Mail on Sunday had a huge month gaining 12k at the expense of The Sunday Times who dropped over 8k. In a bitter twist of irony the News of The World managed to only drop in the hundreds this month as opposed to the thousands in the previous months.

 

Title

Jun-11

May-11

Jun-10

M on M

Y on Y

Daily Mirror

62,247

62,131

62,190

116

57

Daily Record

607

719

769

-112

-162

Irish Daily Star

84,134

85,998

89,214

-1,864

-5,080

The Sun

78,441

81,349

85,600

-2,908

-7,159

Daily Express

3,199

3,122

3,004

77

195

Irish Daily Mail

50,522

49,867

48,548

655

1,974

The Daily Telegraph

2,982

3,089

3,050

-107

-68

Financial Times

3,334

3,442

3,426

-108

-92

The Guardian

3,603

3,739

3,766

-136

-163

I

624

633

-9

624

The Independent

1,016

1,032

1,181

-16

-165

The Times

2,268

2,339

2,622

-71

-354

Morning Market

292,977

297,460

303,370

-4,483

-10,393

Daily Star – Sunday

23,643

26,258

52,593

-2,615

-28,950

News of the World

113,111

113,463

126,092

-352

-12,981

Sunday Mail

1,605

1,687

1,763

-82

-158

Sunday Mirror

42,429

41,193

39,140

1,236

3,289

The People

19,401

18,621

18,981

780

420

Sunday Express

4,299

4,684

3,989

-385

310

Sunday Post

749

749

784

0

-35

The Mail on Sunday

116,894

104,893

113,638

12,001

3,256

Independent on Sunday

1,451

1,464

1,539

-13

-88

The Observer

7,166

7,419

7,591

-253

-425

The Sunday Telegraph

2,864

2,876

2,511

-12

353

The Sunday Times

104,794

113,153

105,608

-8,359

-814

Sunday Market

438,406

436,460

474,229

1,946

-35,823

Racing Post

6,346

6,481

6,581

-135

-235

Total Market

731,383

733,820

777,599

-2,437

-46,216