Irish Newspaper Circulations July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still!

The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids are back nearly 20,000 copies.

Turning to the Sunday market the obvious eye sour this month is the Mail on Sunday. Since the beginning of the year they had been sitting (if not somewhat erratically) above the 110,000 watershed. This month they dropped by over 10,000 copies. Is it that the Mail on Sunday is particularly susceptible to the uncertainties of the summer months? It’s something to keep an eye on for the next few months. 

Overall the market actually added 2,000 – but still back nearly 52,000 year on year. 

Title           Jul-10          Jun-10           Jul-09            m/m              y/y
Daily Mirror 60,813 62,190 64,997 -1,377 -4,184
Daily Record 835 769 2,332 66 -1,497
Irish Daily Star 95,619 89,214 100,112 6,405 -4,493
The Sun 87,469 85,600 96,448 1,869 -8,979
           
Daily Express 3,194 3,004 3,706 190 -512
Irish Daily Mail 48,934 48,548 48,714 386 220
           
The Daily Telegraph 3,068 3,050 3,273 18 -205
Financial Times 3,509 3,426 3,684 83 -175
The Guardian 3,708 3,766 4,371 -58 -663
The Independent 1,164 1,181 1,487 -17 -323
The Times 2,826 2,622 3,023 204 -197
Morning Market 311,139 303,370 332,147 7,769 -21,008
           
Daily Star – Sunday 53,303 52,593 57,245 710 -3,942
News of the World 127,262 126,092 136,916 1,170 -9,654
Sunday Mail 2,047 1,763 6,698 284 -4,651
Sunday Mirror 38,883 39,140 41,724 -257 -2,841
The People 20,361 18,981 23,527 1,380 -3,166
           
Sunday Express 4,547 3,989 5,134 558 -587
Sunday Post 829 784 942 45 -113
The Mail on Sunday 103,397 113,638 101,031 -10,241 2,366
           
Independent on Sunday 1,589 1,539 1,963 50 -374
The Observer 8,062 7,591 9,762 471 -1,700
The Sunday Telegraph 2,596 2,511 2,773 85 -177
The Sunday Times 105,591 105,608 111,584 -17 -5,993
Sunday  Market 468,467 474,229 499,299 -5,762 -30,832
           
Racing Post 7,269 6,581 8,252 688 -983
Total Market 779,606 777,599 831,446 2,007 -51,840

* Its feared that its the only bit of good news that will be flowing over the next week. The circulation figures for the other ‘Irish Papers” (aka the papers that don’t get their finger out in the information age and provide monthly ABC figures) are published on Thursday 19th. The bucket of warm water and cloth are at the ready to clean the blood off the walls.