Irish Newspaper Circulation revenues

As it a calendar year it a good time to look at over numbers – but the ones that count – €’s. Looking at the circulation figures and the cover price of the respective papers – we can see the how the shift in numbers affects the top-line. There are a few caveats to this analysis. It’s the difference in average circulation between the first half and second half of the year, it’s the December cover price that’s used and a title with different cover price at the weekend – the week day cover price was used (normally the lesser). In the morning market the tabloids took the brunt of the blow accounting for about 70% of the decline. €6.5 was taken out of the market. That’s not €6.5m from the publishers – they would net about half of a titles revenue. There are plenty of mouths in that food chain – retailers, wholesalers, VAT etc. In the Sunday market – we’ll begin by ignoring the figures for the Sunday Mail. Again the tabloids are back a good bit and the market declined by nearly 18,000 copies. €8.2m was lost in this market on average throughout 2009.

Title Total Ave Diff Cost
Daily Mirror €19,647,940 -1551 -€483,964
Daily Record €369,564 -1558 -€486,148
Irish Daily Star €42,652,064 -5234 -€2,285,993
The Sun €28,533,180 -5231 -€1,632,020
Daily Express €788,736 112 €26,130
Irish Daily Mail €15,304,328 -3175 -€990,444
The Daily Telegraph €1,127,942 -175 -€65,645
Financial Times €2,929,420 -396 -€308,750
The Guardian €1,302,964 -348 -€108,472
The Independent €399,152 -625 -€195,000
The Times €818,558 -162 -€47,967
Morning Market €113,873,848 -18342 -€6,578,273
Daily Star – Sunday €6,298,510 -2012 -€219,692
News of the World €9,640,528 -1752 -€127,533
Sunday Mail €227,643 -4303 -€335,608
Sunday Mirror €2,680,486 -567 -€38,318
The People €1,485,792 -2614 -€176,695
Sunday Express €334,880 -83 -€6,006
Sunday Post €58,046 -19 -€1,273
The Mail on Sunday €11,721,875 -1537 -€159,796
Independent on Sunday €171,467 -231 -€22,806
The Observer €1,117,084 -952 -€113,819
The Sunday Telegraph €269,880 -176 -€18,269
The Sunday Times €14,829,577 -2696 -€350,480
Racing Post €954,612 -723 -€93,990
Sunday Market €49,790,380 -17662 -€1,664,287
Total Market €163,664,228 -36004 -€8,242,560