Irish Newspaper Circulation October 2011 ABC’s

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious!

The Sunday market is down 98,000 copies year on year, telling us that nearly all of the previous buyers of the NoW have deserted the Sundays – bar perhaps 20,000. The Sundays did not, relative to the mornings, have a bad month only loosing 3000 copies.

Speculation seems to be growing about the ‘Sun on Sunday’. The Guardian reported that there was a dummy in existence for the paper, sales staff were preparing presentations and that the Suns Staff in the UK were a little bloated as many of the NoW staff were ‘seconded’ to the Sun as opposed to leaving the building all together.

New year launch?

  Oct-11 Sep-11 Oct-10 M/M Y/Y
Daily Mirror  56,739 60,562 61,412 -3,823 -4,673
Daily Record 545 650 749 -105 -204
Irish Daily Star 80,179 82,919 89,386 -2,740 -9,207
The Sun 77,301 75,899 82,894 1,402 -5,593
Daily Express 3,056 3,196 2,804 -140 252
Irish Daily Mail 48,896 49,725 49,011 -829 -115
The Daily Telegraph 2,905 3,007 2,826 -102 79
Financial Times 3,688 3,723 3,818 -35 -130
The Guardian 3,611 3,687 3,774 -76 -163
i 504 559 -55 504
The Independent 933 979 947 -46 -14
The Times 2,171 2,269 2,448 -98 -277
Morning Market 280,528 287,175 300,069 -6,647 -19,541
Daily Star – Sunday 39,122 40,080 51,843 -958 -12,721
News of the World 121,882    
Sunday Mail 1,488 1,802 -1,488 -1,802
Sunday Mirror 64,761 67,575 39,890 -2,814 24,871
The People 29,586 27,747 19,538 1,839 10,048
Sunday Express 4,537 4,682 3,878 -145 659
Sunday Post 755 755 760 0 -5
The Mail on Sunday 110,387 112,150 109,075 -1,763 1,312
Independent on Sunday 1,437 1,537 1,405 -100 32
The Observer 7,281 7,183 7,588 98 -307
The Sunday Telegraph 2,803 2,993 2,665 -190 138
The Sunday Times 111,618 109,198 110,103 2,420 1,515
Sunday  Market 372,287 375,388 470,429 -3,101 -98,142
Racing Post 5,662 5,900 6,450 -238 -788
Total Market 652,815 662,563 770,498 -9,748 -117,683