Irish Newspaper Circulation April 2009

Well, looks like the “R” is claiming victims – The Red Tops. Month on month can be explained by at least the fact that they got an increase in March from Cheltenham – which has now vanished into thin air. The downturn certainly is doing the “Reds” no favours.

In tumultuous market conditions, its really incumbent on publishers to be proactive. That means we have to wait until July or August to see how the indigenous titles are doing (not the eight or so days that these papers produce data) circulation wise. But look, what’s the rush.

It’s very much swings and roundabouts some loosing some gaining.The market overall down marginally month on month and year on year not so marginally

  2008 2009 20092 YoY MoM

April March April +/- +/-
Daily Mirror  69,137 65296 65,126 -3,841 -170
Daily Record  2,827 3302 2,625 475 -677
Daily Star 104,993 97313 94,968 -7,680 -2345
The Sun 104,375 99386 96,198 -4,989 -3188
Daily Express 3,294 3247 3,329 -47 82
Daily Mail  59,478 51470 50,746 -8,008 -724
The Daily Telegraph 3,443 3081 3,175 -362 94
Financial Times  5,070 4176 4,169 -894 -7
The Guardian 5,176 4499 4,666 -677 167
The Independent 2,317 1877 1,848 -440 -29
The Times 3,561 2835 3,006 -726 171
Daily Star – Sunday  51,892 55925 58,920 4,033 2995
News of the World  149,539 137768 134,309 -11,771 -3459
Sunday Mail  6,250 6144 6,831 -106 687
Sunday Mirror  42,542 40497 40,811 -2,045 314
The People  28,603 23619 25,826 -4,984 2207
Sunday Express 5,691 4604 4,844 -1,087 240
Sunday Post  955 884 903 -71 19
The Mail on Sunday  111,018 107519 111,936 -3,499 4417
Independent on Sunday  3,184 2108 2,405 -1,076 297
The Observer  12,693 10956 9,569 -1,737 -1387
The Sunday Telegraph  2,976 2852 2,560 -124 -292
The Sunday Times  107,189 119575 118,375 12,386 -1200
Racing Post  8,981 9452 8,379 471 -1073
Total 895,184 858,385 855,524 -36,799 -2,861