This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is: in the last 20 months there have only been six months where a month on month increase in the overall market has been recorded and one of those months was the introduction of the Sun on Sunday.
The tabloids did well this month recording a 4,000 increase on the previous month. August is normally a strong month for the tabloids with the reintroduction of the UK soccer schedule and the business end of the GAA kicking off too. August was also helped by our neighbours hosting the games and some of our party doing very well in the ring. Overall the morning market was up over 4,000 but nearly 15,000 behind last year.
The Daily Star on Sunday went through the 30 mark and it hasn’t seen that side of that number since it was actually edited and published here. My thoughts one that! The Sunday Mirror also added nearly 2,500 and the Sun on Sunday managed not to lose as much as it did last month, perhaps its levelling out at last.
The Sunday Times jumped back over the 100 mark and the Sunday market in general did well adding over 3,000 month on month but still down close to 30,000 year on year.
|Title||Aug-12||Aug-11||Jul-12||Y o Y||M o M|
|Irish Daily Star||73,330||76,689||72,135||-3,359||1,195|
|Irish Daily Mail||50,777||50,723||50,112||54||665|
|The Daily Telegraph||3,188||3,287||2,530||-99||658|
|Daily Star – Sunday||31,295||42,996||28,884||-11,701||2,411|
|The Mail on Sunday||109,768||118,585||111,092||-8,817||-1,324|
|Independent on Sunday||0||1,518||0||-1,518||0|
|The Sunday Telegraph||3,070||2,957||3,004||113||66|
|The Sunday Times||101,344||110,472||99,879||-9,128||1,465|