It’s a waste of pixels, but it has to be done.

Publication Jan June 2009 Jan June 2010 Diff ‘000 Diff %
Evening Herald 71,187 67,657 -3,530 -5%
Echo 24,192 22,288 -1,904 -8%

Total 95,379 89,945 -5,434 -6%

More of the same. The only item of note is with regard to the “Dubliner” wrapped up inside the Herald on a Thursday. Introduced in April, the paper’s circulation that month did increase – but that was down to bulks – or sampling – or whatever badge you want to stick on it. The following month the single copy sales were up on April, but fell back again in June. Really, when academic year begins again in September/October, that will be an acid test.