Free Newspapers March 2009

Share on facebook
Share on twitter
Share on linkedin

Interestingly the circulations of the two free newspapers are out, nothing actually interesting in that, but interesting to look at it from a retrospective point of view.

Since the bell sounded for round one, the Herald has taken a different stance on its circulation strategy.

Firstly it maintained a safe distance in the early months, then reducing numbers again during the mid year migration to sunnier parts and then back on top for the return of the school run.

The Metro however has maintained a relatively even keel since its inception, hatching around the 70k-75k mark for over two years.

Notably since the outbreak of peace and with the proposed merger, the light between the titles has been minimal – showing the lack of fight in either animal.