For the tabloids, August with the start of the premier league couldn’t have come quick enough. A large group of soccer supporters seemingly regained their interest in tabloids this month and in the mix there are probably a scattering of GAA supporters too, loyal to the true faith and not concerned with the ‘foreign game’ at all!
Two big GAA games in August both featuring the metropolitans would have to have definitely added a few copies in the capital. Even the Daily Express, not noted for its GAA coverage, managed an increase in August. Gainers seriously outweighed fallers this month with only six papers showing a decline and eighteen showing an increase.
The Daily Star received the biggest lift gaining over 4,000 and putting it back to a relatively healthy 68,000. The Sun added over 3,000 and the Mirror put on 1,400. In total the morning tabloids gained nearly 9,000 copies – which is not a bad uplift month on month and twice the uplift they received August on July in 2012.
The Sunday tabloids had a decent bounce as well collectively gaining close to 6,000 copies on July. The Sunday Times also had a decent lift of 1,300 but still down close to 8,000 year on year.
Month on month the total market was up 23,000 but down 52,000 year on year.
| Title | Aug-13 | Aug-12 | Jul-13 | Y/Y | M/M |
| Daily Mirror | 54,861 | 58,088 | 53,455 | -3,227 | 1,406 |
| Daily Record | 579 | 710 | 551 | -131 | 28 |
| Irish Daily Star | 68,204 | 73,330 | 64,172 | -5,126 | 4,032 |
| The Sun | 67,733 | 72,388 | 64,450 | -4,655 | 3,283 |
| 191,377 | 204,516 | 182,628 | -13,139 | 8,749 | |
| Daily Express | 3,363 | 3,062 | 3,125 | 301 | 238 |
| Irish Daily Mail | 49,466 | 50,777 | 47,174 | -1,311 | 2,292 |
| The Daily Telegraph | 3,067 | 3,188 | 2,971 | -121 | 96 |
| Financial Times | 2,467 | 2,751 | 2,524 | -284 | -57 |
| The Guardian | 3,264 | 3,476 | 3,050 | -212 | 214 |
| i | 816 | 963 | -816 | ||
| The Independent | |||||
| The Times | 2,426 | 2,459 | 2,285 | -33 | 141 |
| Morning Market | 255,430 | 271,045 | 244,720 | -15,615 | 11,673 |
| Daily Star – Sunday | 23,237 | 31,295 | 22,234 | -8,058 | 1,003 |
| The Sun/NotW | 60,408 | 68,177 | 58,032 | -7,769 | 2,376 |
| Sunday Mail | 1,178 | 1,198 | 1,156 | -20 | 22 |
| Sunday Mirror | 41,049 | 41,396 | 38,324 | -347 | 2,725 |
| The People | 15,882 | 18,131 | 16,281 | -2,249 | -399 |
| 141,754 | 160,197 | 136,027 | -18,443 | 5,727 | |
| Sunday Express | 4,139 | 3,938 | 4,227 | 201 | -88 |
| Sunday Post | 596 | 701 | 610 | -105 | -14 |
| The Mail on Sunday | 100,181 | 109,768 | 101,632 | -9,587 | -1,451 |
| Independent on Sunday | |||||
| The Observer | 6,104 | 6,751 | 5,808 | -647 | 296 |
| The Sunday Telegraph | 2,779 | 3,070 | 2,737 | -291 | 42 |
| The Sunday Times | 93,665 | 101,344 | 92,331 | -7,679 | 1,334 |
| Sunday Market | 349,218 | 385,769 | 343,372 | -36,551 | 11,573 |
| Total Market | 604,648 | 656,814 | 588,092 | -52,166 | 23,246 |