April 2014 Irish Newspaper ABC Circualtion

April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th.

The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added 1,700 and the Mirror 400 odd, The Sun on the other hand dropped 131 copies – all on the previous month. In fact the tabloids we up just over 2,000 on the month but 12,000 behind year on year. The Daily Mail, not reliant on Aintree of the National League, was down 800 copies on the month.

The Sunday tabloids were down 4,000 on the previous month and remembering that they were only counting three editions which might add to the volatility. The big faller this month was the Sunday Times mislaying nearly 8,000 copies or 8% on the previous month and down over 12,000 on the year.  The Mail on Sunday was more or less unchanged but down 7,000 on the year. 

Title Apr-14 Apr-13 Mar-14 Y/Y M/M % Ch Y/Y
Daily Mirror  50,548 53,694 50,113 -3,146 435 -5.9%
Daily Record 438 499 401 -61 37 -12.2%
Irish Daily Star 62,080 66,804 60,327 -4,724 1,753 -7.1%
The Sun 60,874 65,203 61,005 -4,329 -131 -6.6%
             
Daily Express 2,840 2,858 2,740 -18 100 -0.6%
Irish Daily Mail 50,023 50,911 50,901 -888 -878 -1.7%
             
The Daily Telegraph 2,768 2,895 2,656 -127 112 -4.4%
Financial Times 2,475 2,758 2,480 -283 -5 -10.3%
The Guardian 2,826 3,099 2,744 -273 82 -8.8%
i   807        
The Independent            
The Times 2,250 2,115 2,137 135 113 6.4%
Morning Market 235,504 251,643 235,504 -16,139 0 -6.4%
             
Daily Star – Sunday 19,060 22,060 19,468 -3,000 -408 -13.6%
The Sun/NotW 54,541 57,604 56,101 -3,063 -1,560 -5.3%
Sunday Mail 885 1,050 899 -165 -14 -15.7%
Sunday Mirror 33,774 37,552 35,867 -3,778 -2,093 -10.1%
The People 13,346 16,695 13,699 -3,349 -353 -20.1%
             
Sunday Express 3,562 3,422 3,494 140 68 4.1%
Sunday Post 559 602 525 -43 34 -7.1%
The Mail on Sunday 100,157 107,333 100,128 -7,176 29 -6.7%
             
Independent on Sunday            
The Observer 5,092 5,877 5,459 -785 -367 -13.4%
The Sunday Telegraph 2,370 2,554 2,567 -184 -197 -7.2%
The Sunday Times 89,173 98,864 96,732 -9,691 -7,559 -9.8%
Sunday  Market 322,519 353,613 334,939 -31,094 -12,420 -8.8%
             
Racing Post            
Total Market 558,023 605,256 570,443 -47,233 -12,420 -7.8%