April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th.
The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added 1,700 and the Mirror 400 odd, The Sun on the other hand dropped 131 copies – all on the previous month. In fact the tabloids we up just over 2,000 on the month but 12,000 behind year on year. The Daily Mail, not reliant on Aintree of the National League, was down 800 copies on the month.
The Sunday tabloids were down 4,000 on the previous month and remembering that they were only counting three editions which might add to the volatility. The big faller this month was the Sunday Times mislaying nearly 8,000 copies or 8% on the previous month and down over 12,000 on the year. The Mail on Sunday was more or less unchanged but down 7,000 on the year.
|Title||Apr-14||Apr-13||Mar-14||Y/Y||M/M||% Ch Y/Y|
|Irish Daily Star||62,080||66,804||60,327||-4,724||1,753||-7.1%|
|Irish Daily Mail||50,023||50,911||50,901||-888||-878||-1.7%|
|The Daily Telegraph||2,768||2,895||2,656||-127||112||-4.4%|
|Daily Star – Sunday||19,060||22,060||19,468||-3,000||-408||-13.6%|
|The Mail on Sunday||100,157||107,333||100,128||-7,176||29||-6.7%|
|Independent on Sunday|
|The Sunday Telegraph||2,370||2,554||2,567||-184||-197||-7.2%|
|The Sunday Times||89,173||98,864||96,732||-9,691||-7,559||-9.8%|