July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position. The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts for the drop.
On the back of the accounting sleight of hand the morning market is down 4,000 on the month and 22,000 on the year.
It was also particularly stable in the Sundays with no gain or fall over 1,000 and therefore there is little to report! The market is down 4,000 on the month and 66,000 on the year.
The reader will be delighted to know that in two weeks time you will be able to know what the Irish Times and Indo sold in January when the Island of Ireland report is finally published.
| Title | Jul-13 | Jul-12 | Jun-13 | Y/Y | M/M |
| Daily Mirror | 53,455 | 56,397 | 53,364 | -2,942 | 91 |
| Daily Record | 551 | 664 | 480 | -113 | 71 |
| Irish Daily Star | 64,172 | 72,135 | 64,485 | -7,963 | -313 |
| The Sun | 64,450 | 71,322 | 63,743 | -6,872 | 707 |
| 182,628 | 200,518 | 182,072 | -17,890 | 556 | |
| Daily Express | 3,125 | 2,976 | 2,920 | 149 | 205 |
| Irish Daily Mail | 47,174 | 50,112 | 51,520 | -4,346 | -4,346 |
| The Daily Telegraph | 2,971 | 3,004 | 2,883 | -33 | 88 |
| Financial Times | 2,524 | 2,881 | 2,586 | -357 | -62 |
| The Guardian | 3,050 | 3,421 | 3,033 | -371 | 17 |
| i | 963 | 807 | 877 | 156 | 86 |
| The Independent | – | 0 | – | ||
| The Times | 2,285 | 2,358 | 2,143 | -73 | 142 |
| Morning Market | 243,741 | 266,077 | 248,034 | -22,336 | -4,293 |
| Daily Star – Sunday | 22,234 | 28,884 | 22,624 | -6,650 | -390 |
| The Sun/NotW | 58,032 | 68,945 | 57,385 | -10,913 | 647 |
| Sunday Mail | 1,156 | 1,187 | 974 | -31 | 182 |
| Sunday Mirror | 38,324 | 39,761 | 39,093 | -1,437 | -769 |
| The People | 16,281 | 18,395 | 15,971 | -2,114 | 310 |
| 0 | – | ||||
| Sunday Express | 4,227 | 3,861 | 3,591 | 366 | 636 |
| Sunday Post | 610 | 736 | 591 | -126 | 19 |
| The Mail on Sunday | 101,632 | 111,092 | 102,236 | -9,460 | -604 |
| Independent on Sunday | |||||
| The Observer | 5,808 | 6,640 | 5,678 | -832 | 130 |
| The Sunday Telegraph | 2,737 | 3,004 | 2,807 | -267 | -70 |
| The Sunday Times | 92,331 | 99,879 | 92,817 | -7,548 | -486 |
| Sunday Market | 343,372 | 382,384 | 343,767 | -39,012 | -395 |
| – | |||||
| Total Market | 587,113 | 653,704 | 591,801 | -66,591 | -4,688 |