Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory.
The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail resulted on morning papers up marginally – but still down nearly 17,000 in twelve months.
The Sunday papers all excluded Easter Sunday so they are averaging just three weeks this period. The only noteworthy item was that the People dropped 7% on the month – 920 copies they could do without dropping. The Sunday market held its number on the previous month but was down 8% or 42,000 on the previous year.
Title | Apr-15 | Apr-14 | Mar-15 | Y o Y | M o M | Y % +/- | M % +/- |
Daily Mirror | 42,865 | 50,548 | 44,130 | -7,683 | -1,265 | -15% | -3% |
Daily Record | 311 | 438 | 292 | -127 | 19 | -29% | 7% |
Irish Daily Star | 59,030 | 62,080 | 59,608 | -3,050 | -578 | -5% | -1% |
The Sun | 58,034 | 60,874 | 57,808 | -2,840 | 226 | -5% | 0% |
Tabloids | 160,240 | 173,940 | 161,838 | -13,700 | -1,598 | -8% | -1% |
Daily Express | 2,552 | 2,840 | 2,571 | -288 | -19 | -10% | -1% |
Irish Daily Mail | 47,586 | 50,023 | 45,173 | -2,437 | 2,413 | -5% | 5% |
The Daily Telegraph | 2,609 | 2,768 | 2,550 | -159 | 59 | -6% | 2% |
Financial Times | 2,388 | 2,475 | 2,357 | -87 | 31 | -4% | 1% |
The Guardian | 2,591 | 2,826 | 2,496 | -235 | 95 | -8% | 3% |
i | |||||||
The Independent | |||||||
The Times | 2,379 | 2,250 | 2,272 | 129 | 107 | 6% | 5% |
Morning Market | 220,345 | 237,122 | 219,257 | -16,777 | 1,088 | -7% | 0% |
Daily Star – Sunday | 16,073 | 19,060 | 15,943 | -2,987 | 130 | -16% | 1% |
The Sun/NotW | 53,023 | 54,541 | 53,309 | -1,518 | -286 | -3% | -1% |
Sunday Mail | 729 | 885 | 813 | -156 | -84 | -18% | -9% |
Sunday Mirror | 29,909 | 33,774 | 30,000 | -3,865 | -91 | -11% | 0% |
The People | 11,113 | 13,346 | 12,033 | -2,233 | -920 | -17% | -7% |
Sunday Express | 3,076 | 3,562 | 3,106 | -486 | -30 | -14% | -1% |
Sunday Post | 915 | 559 | 477 | 356 | 438 | 64% | 78% |
The Mail on Sunday | 92,091 | 100,157 | 90,032 | -8,066 | 2,059 | -8% | 2% |
Independent on Sunday | |||||||
The Observer | 4,765 | 5,092 | 4,861 | -327 | -96 | -6% | -2% |
The Sunday Telegraph | 2,169 | 2,370 | 2,248 | -201 | -79 | -8% | -3% |
The Sunday Times | 83,101 | 89,173 | 84,073 | -6,072 | -972 | -7% | -1% |
Sunday Market | 296,964 | 322,519 | 296,895 | -25,555 | 69 | -8% | 0% |
Total Market | 517,309 | 559,641 | 516,152 | -42,332 | 1,157 | -8% | 0% |