ABC Circulation April 2015

Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory.

The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail resulted on morning papers up marginally – but still down nearly 17,000 in twelve months.     

The Sunday papers all excluded Easter Sunday so they are averaging just three weeks this period. The only noteworthy item was that the People dropped 7% on the month – 920 copies they could do without dropping. The Sunday market held its number on the previous month but was down 8% or 42,000 on the previous year. 

Title Apr-15 Apr-14 Mar-15 Y o Y M o M Y % +/- M % +/-
Daily Mirror  42,865 50,548 44,130 -7,683 -1,265 -15% -3%
Daily Record 311 438 292 -127 19 -29% 7%
Irish Daily Star 59,030 62,080 59,608 -3,050 -578 -5% -1%
The Sun 58,034 60,874 57,808 -2,840 226 -5% 0%
Tabloids 160,240 173,940 161,838 -13,700 -1,598 -8% -1%
Daily Express 2,552 2,840 2,571 -288 -19 -10% -1%
Irish Daily Mail 47,586 50,023 45,173 -2,437 2,413 -5% 5%
               
The Daily Telegraph 2,609 2,768 2,550 -159 59 -6% 2%
Financial Times 2,388 2,475 2,357 -87 31 -4% 1%
The Guardian 2,591 2,826 2,496 -235 95 -8% 3%
i              
The Independent              
The Times 2,379 2,250 2,272 129 107 6% 5%
Morning Market 220,345 237,122 219,257 -16,777 1,088 -7% 0%
               
Daily Star – Sunday 16,073 19,060 15,943 -2,987 130 -16% 1%
The Sun/NotW 53,023 54,541 53,309 -1,518 -286 -3% -1%
Sunday Mail 729 885 813 -156 -84 -18% -9%
Sunday Mirror 29,909 33,774 30,000 -3,865 -91 -11% 0%
The People 11,113 13,346 12,033 -2,233 -920 -17% -7%
               
Sunday Express 3,076 3,562 3,106 -486 -30 -14% -1%
Sunday Post 915 559 477 356 438 64% 78%
The Mail on Sunday 92,091 100,157 90,032 -8,066 2,059 -8% 2%
               
Independent on Sunday              
The Observer 4,765 5,092 4,861 -327 -96 -6% -2%
The Sunday Telegraph 2,169 2,370 2,248 -201 -79 -8% -3%
The Sunday Times 83,101 89,173 84,073 -6,072 -972 -7% -1%
Sunday  Market 296,964 322,519 296,895 -25,555 69 -8% 0%
               
Total Market 517,309 559,641 516,152 -42,332 1,157 -8% 0%