It’s a good book for RTE1 with all programmes gaining over the year and five of them in double digit growth. Morning Ireland is fighting back against Breakfast (-4%) and Lunchtime (-6%) on Newstalk. YoY BoB Time Programme 16Q1 15Q4 15Q1 +/- +/-% +/- +/-% 07.00-09.00 Morning Ireland 460 448 417 43 10.3% 12 2.7% 09.00-10.00 Tubridy 322 314 287 35 12.2% 8 2.5% 10.00-12.00 Sean O’Rourke 326 331 303 23 7.6% -5 -1.5% 12.00-13.00 Ronan Collins 219 220 208 11 5.3% -1 -0.5% 13.00-13.45 News at One 350
The station’s format changed and the time slots cannot be compared on a year on year basis but they can on a book on book comparison. Bar one slot, 2FM lost listeners book on book. Breakfast Republic managing a 10% drop and Nicky Byrne dropping 9%. YoY BoB Time Programme 16Q1 15Q4 15Q1 +/- +/-% +/- +/-% 06.00-10.00 Breakfast Republic 162 181 109 n/c -19 -10.5% 10.00-13.00 Nicky Byrne 143 157 189 n/c -14 -8.9% 13.00-16.00 Tracy Clifford 121 129 150 n/c -8 -6.2% 16.00-19.00 Eoghan Mc
It’s very much depends on what you analyse for the 2016Q1 results. Look at the numbers year on year you get one answer, look at them book on book you get another! In as many places as possible I’ll throw in both so you can draw your own conclusions. However in a few cases either analysis still yields the same woeful outcome. In terms of overall listenership radio reaches 83% of the population or 2,989,000 people every day. It’s down marginally on 2015Q1 and down a little less on the previous book. Still the dominant player is RTE1 reaching a
Radio listenership dropped in the capital to 818,000 down 1% on the year and the same book on book. The falls are less pronounced on a book on book basis with but looking at them over the year some of the falls are severe. Double digit decrease in the capital for Newstalk, Today FM, Q102 and 2FM and, of them, only Q102 managed to get something back in the last quarter. RTE1 are still the dominant force reaching 305,000 listeners. They are followed by FM104 on 189,000 a 3% increase on the year. Newstalk, are next on 154,000. Last year
Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year. Table: Regional Reach YoY BoB Area Franchise 2016Q1 2015Q1 2015 Q4 +/- Ch% +/- Ch% Regional SE Beat 98 25% 101 25% 97 25% -3 0% 1 0% Regional SW
All the top tables and in the interest of tracking the license fee money the book on book numbers are compared so that 2FM can be scrutinised. The Gains and Falls tables likewise are divided into the year on year and book on book. The metric for the gains and falls are subjectively based on actual listeners and not the percentage gain. If it were percentages (we should really say) we’d be showering Ray D’Arcy with praise for a 19% increase in listeners year on year and also to Alison Curtis getting a 6% increase book on book. RTE1 stole
Each of the national stations are looked at below in terms of their individual programming. There’s a comparison to last quarter and last book in all cases.
The Cork figures show the listenership in the franchise is 83% down marginally on both the past quarter and twelve months. This book shows that Red FM, although at 126,000 which is an increase of 14% on the year is back 7,000 book on book. It ends a bit of a run for the station having been on the up every book until now since 2014Q1. Closest rival 96FM managed a small increase book on book of 1,000. C013 also had a decent book adding 6,000 or 9% over the quarter. Table: Cork Reach Year on Year Book
Before we dive into the numerics we have to reacquaint ourselves with some of the social aspects of the month gone: St Patrick’s Day, All Ireland Club Finals, Cheltenham, Easter and the 1916 Commemorations and a shutdown of primary and secondary schools for nearly three weeks (which disrupts household patterns which might knock on to purchasing behavior). The main competition this month is usually between the tabloids fighting for those horse racing punters looking for advice. The tabloids historically threw supplement after supplement at the market and new, albeit transient, buyers were recruited for the week and regular readers strayed
There’s a very interesting spat happening as I type. I hasten to add I type from the Republic of Ireland and on servers hosted in Ireland (it makes sense if you read on). There is a current injunction against the Sun and Sunday Sun in England and Wales effectively gagging them from reporting that a celebrity husband was involved in a threesome. Fair enough some might say, I’ll stick to the old adage that “three’s a crowd” – but there you have it! The basis of the injunction is that the story, if published, would damage the married couple’s kids
Honest, this is all you get on the Feast Days. And it’s not devotion during the day that’s the distraction, more complete the lack of abstinence! So the brief on this is that some of the tabloids are doing well and the Sun in the morning in particular.
The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse. Sunday Market The Sunday market is down