ABC Jan-June 2016 Morning Market

The top selling paper in the morning market remains the Irish Independent selling 102,000 every day down 7,000 (6%) on the previous year. It has nearly 17,000 in multiple copy sales, up slightly from last year, with 83.5% of its circulation figure ‘actively purchased’. The certificate also shows that it has 1,602 ‘digital subscriptions’, so there is a measure of migration in their 7,000 reduction in sales over the year with at least some of that moving to the digital platform. Its nearest rival is the Irish Times, in at 72,000, down 4,000 (5.5%) on the previous year. It too

ABC Circulation July 2016

Even if a few papers grace us with figures, the monthly figures still churn away. July ABC’s today and for many a tabloid it’s a drop from the previous month of European football. The Tabloids are down nearly 4,000 but looking at The Sun it would seem that their pricing promotion pad off this month in recruiting some purchasers as their post promotion July is higher than their pre-promotion May figure by 7,000. The Mail is back 5,000 on the month but you couldn’t attribute that to European football. The only notable in the Sunday market is the Sunday Sun

ABC Test

The Sunday tabloids, in the main, fell below the Sunday market fall percentage. The Sunday Mirror and Sunday People by far underperformed compared to the market and are currently falling at a double digit pace at 13% each. Those are aggressive levels of decline especially for The People who are currently at just under 10,000 copies each Sunday. The Daily Star Sunday has all but given up on the Republic in terms of marketing, but still manages to find 15,000 customers to buy its product every Sunday. The Sunday Sun survived the drop felt by its direct competitors through a

JNLR 2016Q2 National Listenership

Radio listenership has maintained a steady 83% reach over the last four surveys although there are some minor fluctuations in the underlying hard number. In the 2016Q2 survey it’s down 15,000 listeners to 2,992,000 on a year on year basis but up marginally (3,000) on the last book. RTE1 is still the dominant player (which I mention every time and I can’t see that changing in some time). Their last quarter was disappointing dropping 15,000 on the last book to 876,000 but still managing a small comeback showing an increase of 13,000 on the year. The next berth in the

JNLR 2016Q2 Dublin Listenership

In this 2016Q2 survey radio listenership in Dublin fell to 78% for the first time in some time. I’ve tracked back to 2009Q1 and it still hadn’t once dipped into that region. In this survey it fell 2% on the previous year or 16,000 listeners but only lost 2,000 on the previous book to leave it at 816,000 for the survey. While the underlying figure (816,000) is still higher than previous surveys (changes in sample size etc have had a effect on these numbers) the listening reach and, more so, it’s recent direction should be of some concern. The year

JNLR 2016Q2 Top 30 and Station Programmes

The tables below show the gains and losses both on the last book and compared to the previous year. If a direct comparison, via the time slot, cannot be made during the comparison – then that programme is not mentioned. So, for example in the year on year gains table, Breakfast Republic is excluded as the time slots are totally different year on year. They are included in the book on book tables as it’s a direct comparison.  Table: Year on Year Gains       16Q2 16Q1 15Q1   YoY   BoB News at One RTE 1 W/D 13.00-13.45 

JNLR 2016Q2 Cork Listenership

Cork shows a listenership reach of 82%, down slightly on both the previous book and year and now stands at 340,000 listeners per day. Book on book none of the stations made any gains except, bizarrely, 2FM who made a 6,000 increase on the last quarter. Both the main stations, Red and 96FM, are in decline of late, the latter by 8,000 and the former by 3,000 over the last quarter The gap between the two main rivals (Red and 96) narrowed from 12,000 to 7,000 over the quarter. Table: Cork Listenership   2016Q2   2016Q1   +/- +/- Ch

JNLR 2016Q2 Regionals and Local

The regional data is below and as it’s varied and plentiful, I’ll leave the interpretation to whomever wishes to make one. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.   Table: Multi-County Reach Franchise 2016Q2 2016Q1 +/- +/- % 2015Q2 +/- +/- % Beat 94 24% 98 25% -4 -4% 99 25% -5 -5% Spin South West 91 22% 91 22% 0 0% 88 21% 3

June 2016 Irish ABC Newspaper circulation

The figures today bring us to the halfway point in the year. Like last month, there are a few numbers below the surface distorting reality – which I’ll endeavour to bring to the surface. The most notable number is that of The Sun who had a sale of 69,000 for the month, an increase of 19% on the previous month. Initially, the paper declared it was going to run a €0.50 promotion throughout the Euro’s until the 10th June, coinciding with the cup final. However, they decided to stick with it for the whole of the month of July. A

News Corp buys into Radio

What an interesting move – News Corp purchased the Wireless group, formally UTV radio. The main station in the wireless group is talkSport reaching 3.1m listeners in the UK every day. Within the Wireless stable are a group of Irish Radio stations: FM104 and Q102 in Dublin, Cork’s 96FM and C103, Limerick’s Live 95FM, LMFM in Louth/Meath, U105 in the Greater Belfast area. Collectively (in the RoI) the stations reach 713,000 listeners every day and UTV105 is listened to by 215,000 daily. For all the stations they have 370,000 Average monthly unique users and 1.7m pageviews per month In their

May 2016 ABC Circulation

May circulation figures arrived and the expression ‘swings and roundabouts’ has never been more appropriate. There seems to have been much movement in the figures and many of the stirrings are below the surface. The Daily Mirror stayed stationary in comparison to April at 39,000. The Sun dropped back 1,700 on the month but is still marginally ahead of last year.  Overall the tabloids were ahead by close to 3,000 on the month. In the Sunday market the big faller was the Sunday Times where it dropped 3,600 on the month to 73,419. Title May-16 May-15 Apr-16 Y/Y M/M %

ABC Newspaper Sales – a breakdown

It’s as good a time as any to examine the underlying conditions that account for newspaper sales in the ABC circulation figures and this month (May 2016) we have the whole spectrum of allowables in the various publications. Below is a table the papers who have “sales” that fall into categories other than single copy retails sales – i.e. sales that are occurring outside your normal retail environment. These are perfectly legitimate and come with some strict caveats set out by the ABC. Your normal Sale is “A copy sold to a retailer, on a sale or return basis, for

Half price for the Sun

As of May 28 the Sun and Sunday Sun will be €0.50 – but just for the duration of the Euros – effectively all of June and about half of July. Half their normal price in the republic (Normally €1.00) they have gone for a more complex pricing structure on Northern Ireland where the promotion is running as well. It will be 25p Monday to Friday (from 50p), 35p on Saturday (again from 50p) and 50p on Sunday (from 70p). It’s noteworthy in that it’s the first time in a while that pricing has been used as a stick to

April 2016 ABC Newspaper Sales

If you saw last month’s figures you may have been lulled in a false scene of security by some of the numbers. But April is most definitely payback time. The Cheltenham pin-prickers and multiple tabloid purchases have all but disappeared and the tabloids took a knock for 4,400 copies collectively month on month. The Daily Star took the brunt of that blow shedding 3,000 copies on the month, but, on a positive note, it’s ahead of where it was in February so perhaps the pages thrown at the festival yielded some dividends. Nothing really spectacular happened in the morning market

Today FM

No gains at all across the day. Ian Dempsey slipping back and Anton not quiet settled on an audience figure yet. Matt still hasn’t regained the second slot in the evening but is only 4,000 away from George.           YoY   BoB Time Programme 16Q1 15Q4 15Q1 +/- +/-%   +/- +/-% 07.00-09.00 Ian Dempsey 180 187 194 -14 -7.2%   -7 -3.7% 09.00-12.00 Anton Savage 175 183 212 -37 -17.5%   -8 -4.4% 12.00-14.30 Dermot and Dave 117 121 121 -4 -3.3%   -4 -3.3% 14.30-16.30 Louise Duffy 91 94 98 -7 -7.1%   -3

RTE1

It’s a good book for RTE1 with all programmes gaining over the year and five of them in double digit growth. Morning Ireland is fighting back against Breakfast (-4%) and Lunchtime (-6%) on Newstalk.           YoY   BoB Time Programme 16Q1 15Q4 15Q1 +/- +/-%   +/- +/-% 07.00-09.00 Morning Ireland 460 448 417 43 10.3%   12 2.7% 09.00-10.00 Tubridy 322 314 287 35 12.2%   8 2.5% 10.00-12.00 Sean O’Rourke 326 331 303 23 7.6%   -5 -1.5% 12.00-13.00 Ronan Collins 219 220 208 11 5.3%   -1 -0.5% 13.00-13.45 News at One 350

2FM

The station’s format changed and the time slots cannot be compared on a year on year basis but they can on a book on book comparison. Bar one slot, 2FM lost listeners book on book. Breakfast Republic managing a 10% drop and Nicky Byrne dropping 9%.           YoY   BoB Time Programme 16Q1 15Q4 15Q1 +/- +/-%   +/- +/-% 06.00-10.00 Breakfast Republic 162 181 109 n/c     -19 -10.5% 10.00-13.00 Nicky Byrne 143 157 189 n/c     -14 -8.9% 13.00-16.00 Tracy Clifford 121 129 150 n/c     -8 -6.2% 16.00-19.00 Eoghan Mc

JNLR 2016Q1 National Listenership

It’s very much depends on what you analyse for the 2016Q1 results. Look at the numbers year on year you get one answer, look at them book on book you get another! In as many places as possible I’ll throw in both so you can draw your own conclusions. However in a few cases either analysis still yields the same woeful outcome. In terms of overall listenership radio reaches 83% of the population or 2,989,000 people every day. It’s down marginally on 2015Q1 and down a little less on the previous book. Still the dominant player is RTE1 reaching a