JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that’s seen in other media, there is an underlying downward trend apparent over the last few books. In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced. It too was at 87% in ’09

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year. It’s the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books. Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book. Table: Dublin Reach   Latest

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed. The year picture was good for RTE1 with wins for Sunday Miscellany and Tubridy. The gains were very much outweighed by the losses in numbers where they suffered badly with Saturday Sport and The Week Note: The Gains are Falls

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year. The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000. RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase (from

JNLR 2016Q4 Regionals and Local

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.                 BoB   YoY Area Franchise 2016 Q4   2016 Q3   2015 Q4   +/- Ch %   +/- Ch % Regional SE Beat 94 24%   95 24%   97 25%   -1 -1%   -3

ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC’s for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers. December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales. No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The

ABC Circulation November 2016

Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time. I’m trying to single the paper out for special attention or trying to ridicule their efforts. I was in the salt mines when the

UK NRS Data September 2016

It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available. It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet. And the same applies across all categories. I’ve concentrated on print but want to pause at the

ABC Circulation October 2016

“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues. I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one! In the morning all the tabloids took a hit and The Sun took

JNLR 2016Q3 National Listenership

Without sounding the alarm bells, the first notable in the research this quarter was another fall in the overall radio listenership figure, to 82% or 2,977,000 people every day. It dropped 27,000 on the year and 15,000 on the previous book. It’s still a very healthy figure and better than some of the other media stats facing a constant barrage of disruption, but the trend is most definitely downward and has been since around 2010. The different stations have had varying degrees of success/failure. RTE1 had good quarter adding 4,000 on the previous book and 12,000 on the year leaving

JNLR 2016Q3 Dublin Listenership

Like the National picture, the Dublin one is dominated by the downturn in the overall radio listenership down to 77% or 800,000 people every day. This is down four points on the previous year and down 16,000 listeners on the previous book. The trend graphic is a stark picture of a declining listenership in the capital. Out of the thirteen stations in Dublin, only three managed an increased book on book figure and only two compared to twelve months ago. RTE1, 98FM and TXFM were the only stations to add numbers book on book which can’t be the most positive

JNLR 2016Q3 Top 30 and Station Programmes

In the tables below a comparison is drawn only if the time slots are the same as the period which it’s being compared to. If it can’t be made, then the comparative figure it’s left blank. Therefore in the Gains/Falls only programmes that have directly comparable time slots are included. I threw everything in in one lot and left our some of the java widgets used in previous occasions. They seem to rebel against mobile devices! And just on mobiles, there’s very little I can do about tables – they don’t like ‘responsive’.      Gains: Year On Year Programme

JNLR 2016Q3 Cork Listenership

Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners. 96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region. RTE1 finished at 106,000 only 3,000 behind 96FM. C103, still a way back added 3,000 on the book to 73,000 and Today FM lost 8% of

JNLR 2016Q3 Regionals and Local

There’s too much here to go into with any detail. I’ve tried to get all the stations in so they get a shout (which is not always the case unfortunately). You can do your own interpretation if you want.   16Q3 16Q2 +/- +/- ch 15Q2 +/- +/- ch Any Radio 1714 81% 1731 81% 17 0% 1% 1735 83% -21 -2% -1% Radio 1 561 26% 556 26% 5 0% 1% 559 27% 2 -1% 0% Newstalk 249 12% 260 12% -11 0% -4% 289 14% -40 -2% -14% Today FM 207 10% 221 10% -14 0% -6% 254

September 2016 ABC Newspaper Circulation

The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month. The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall. The Star and The Mirror held on to what they had last month and overall the tabloids were back just over 1,000 copies.

August 2016 ABC Newspaper Circulation

If there’s one thing we learn from the figures this month, it’s that there’s a particular fickleness to tabloid readers. I said in June that the Sun’s €.50 promotion could have cost the company in the region of €600k in foregone revenue for that month. And you’d expect some ROI on that, but the figure for this month is 1,700 above May and a lonely 34 copies above April. The Star is on a downward trajectory (see graphic) coming in at 51,900, 600 down on the month. The Mirror manages to hang on to their previous months figure. The graphic

ABC Jan-June 2016 Overview

If you ever find yourself at soiree, you know the ones where the Ferrero Rocher are tumbling about with reckless abandonment and you are asked ‘how’s the newspaper business in Ireland’ the most succinct answer, where your inquisitor will need to ask little else, is: “Every week we sell 1.5m less newspapers that we did five years ago”. The six month ABC’s were released today or the Island of Ireland Report as its otherwise known. The report shows that newspapers in Ireland are having a torrid time. The market, for National newspapers, is down 6.2% with the morning newspaper market

ABC Jan-June 2016 Sunday Market

The Sunday Independent dropped below two hundred thousand to land on 199,000 and even 12,000 bulks couldn’t save them. They lost 14,000 over the year or 6.7% slightly above the overall Sunday Market decline. They further widened the gap between themselves and nearest rival, the Sunday World who had a bad first half dropping 15,000copies (unfortunate top spot accolade for that decline) over the year. It fell just shy of 9% of a decline but was eclipsed by the percentage falls of the Mirror and People. The Sunday Business Post, although falling 1,134 copies, did do the “least worst” as