World and Herald Editorial to merge

Interesting developments in IN&M where they have decided to combine the newsrooms of The Herald and Sunday World into a seven day operation “with a focus on news investigations, top quality sports journalism and entertainment”. This new setup will report to a “tabloid platform” editor who will be responsible for both the print and digital formats of both titles. The print and digital formats will retain their separate brand identities but their backroom operations will be merged and, interestingly, the titles are “likely to have its own editor under the new arrangement” – so no guarantees there. There’s no mention of the Daily Star in this arrangement and a notable omission I believe. It’s not that long back where there were rumors of the Daily Star and Sunday World editorial being merged which on the face of it would seem a better fit. The Daily Star’s position in the group seems to be very murky after the spat with Desmond over Royal nudity pics. IN&M still own 50% but, on the face of things, seems to have lost interest. IN&M received a dividend of €500,000 (excluding and charge they have for prepress, printing and what goes to Newspread in terms

Irish Newspaper Circulation July-Dec 2016 Island of Ireland Report

Probably the bellwether statistic of recent times is the rate of decline in circulation year on year. The Island of Ireland Report July-Dec 2016 shows that in the latter half of 2016 the Sunday and morning markets have reversed any small gains they had made in the last few years. You can clearly see from the graphic below that, whilst not setting the world alight, the most recent few reports show the market moving somewhat in the right direction and that the rate of decline was ‘improving’ or static at best. This report indicates that the market has fallen in 2016 and the rate of decline is back to where it was around 2012. Morning Publication JJ 2016 JJ 2015 Diff ‘000 Diff % Irish Independent 97,104 108,460 -11,356 -10.5% Irish Times 66,251 74,092 -7,841 -10.6% Examiner 30,090 32,648 -2,558 -7.8%           Daily Mirror 36,020 40,318 -4,298 -10.7% Irish Daily Star 51,200 55,408 -4,208 -7.6% The Sun 59,183 58,482 701 1.2% Tabloids 146,403 154,208 -7,806 -5.1%           Daily Express 2,573 2,627 -55 -2.1% Irish Daily Mail 42,077 46,019 -3,942 -8.6% Daily Telegraph 2,336 2,628 -292 -11.1% Financial Times 2,336 2,309 27 1.2%

January 2017 ABC Circulations

As the Island of Ireland report hit the desk today I’m going to limit the analysis on the January monthly ABC’s!   A few notables are The Sunday Mirror and People did badly on the year on year. The Sunday Times is up 1%  as is The Sun Title Jan-17 Jan-16 Dec-16 Y/Y M/M % Y/Y %M/M Daily Mirror 35,433 38,765 34,503 -3,332 930 -9% 3% Daily Record 257 263 258 -6 -1 -2% 0% Irish Daily Star 50,940 52,930 48,395 -1,990 2,545 -4% 5% The Sun 56,399 55,767 55,269 632 1,130 1% 2% Tabloids 143,029 147,725 138,425 -4,696 4,604 -3% 3% Daily Express 2,501 2,367 2,449 134 52 6% 2% Irish Daily Mail 44,930 50,224 42,990 -5,294 1,940 -11% 5%                 The Daily Telegraph 2,287 2,475 2,324 -188 -37 -8% -2% Financial Times 2,412 2,285 2,395 127 17 6% 1% The Guardian 2,165 2,342 2,416 -177 -251 -8% -10% The Times 2,533 2,495 2,659 38 -126 2% -5% Morning Market 199,857 209,913 193,658 -10,056 6,199 -5% 3%                 Daily Star – Sunday 14,819 14,465 13,993 354 826 2% 6% The Sun on Sunday 52,412 54,211

JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that’s seen in other media, there is an underlying downward trend apparent over the last few books. In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced. It too was at 87% in ’09 but it has now fallen to a 76% reach, with a quiet rapid decline over the more recent few surveys. RTE1 still dominates the radio market with a commanding thirteen point lead on its nearest rival Today FM. RTE reaches 24% of the population every day or 880,000 listeners. That’s down 20,000 on the year and static on the last book.   Latest   Book on Book   Year on Year Station 2016Q4   2016Q3   +/- +/- Ch   2015Q4   +/- +/- Ch Any Radio 81% 2982   82% 2977   -1% 5 0%   83% 3001  

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year. It’s the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books. Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book. Table: Dublin Reach   Latest   Book on Book   Year on Year   2016Q4   2016Q3   +/- +/- Ch   2015Q4   +/- +/- Ch Any Radio 795 76%   800 77%   -5 -1% -1%   823 80%   -28 -4% -3% RTE Radio 1 299 28%   297 28%   2 0% 1%   312 30%   -13 -2% -4% FM 104 169 16%   174 17%   -5 -1% -3%   186 18%   -17 -2% -9% Newstalk 149 14%   144 14%   5 0% 3%   165 16%   -16 -2% -10% Spin 1038 125 12%   133

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed. The year picture was good for RTE1 with wins for Sunday Miscellany and Tubridy. The gains were very much outweighed by the losses in numbers where they suffered badly with Saturday Sport and The Week Note: The Gains are Falls are drawn from the top thirty programmes and not the complete programming schedule – something I’ll correct from the next time out   Table: Year on Year Gains             BoB   YoY       2016Q4 2016Q3 2015Q4 Ch Ch %   Ch Ch % Sunday Miscellany 09.00-10.00 RTE 1 Sun 253 265 244 -12 -5%   9 4% Tubridy 09.00-10.00 RTE 1 323 316 314 7 2%   9 3% Sean O’Rourke 10.00-12.00 RTE 1 332 325 331 7 2%   1 0% Phil Cawley 11.00-14.00 Today Sat 148 132 147 16 12%  

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year. The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000. RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase (from a low base). Today, 4FM and Newstalk also saw declines book on book. Table: Cork Listenership   Year on Year   Book on Book   16Q4 15Q4 +/- %   16Q3 +/- +/- Any Radio 339 82% 346 84% -7 -2%   341 82% -2 -1% Cork’s Red FM 117 28% 133 32% -16 -12%   120 29% -3 -3% Cork’s 96FM 106 26% 113 27% -7 -6%   109 26% -3 -3% RTE Radio 1 101 24% 101 24% 0 0%   106 26% -5 -5% C103 74 18% 65 16% 9 14%   73 18% 1 1% RTE

JNLR 2016Q4 Regionals and Local

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.                 BoB   YoY Area Franchise 2016 Q4   2016 Q3   2015 Q4   +/- Ch %   +/- Ch % Regional SE Beat 94 24%   95 24%   97 25%   -1 -1%   -3 -3% Regional SW Spin South West 84 20%   88 21%   93 22%   -4 -5%   -9 -10% Regional NW iRadio NW 117 21%   120 21%   128 23%   -3 -3%   -11 -9% Regional NE iRadio NE 87 13%   91 13%   100 15%   -4 -4%   -13 -13% Multi City Classic Hits 4FM 116 5%   122 6%   132 6%   -6 -5%   -16 -12% Dub Commute Radio Nova 62 5%   66 5%   77 6%   -4 -6%   -15 -19% Dublin FM104 169 16%   174 17%

ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC’s for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers. December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales. No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales. The Sun on Sunday dropped back 1,600. The Mirror and People also fell, not in the same numbers. The People, with a figure of 8,670, looks like it will fall further in 2017 and you’d have to wonder at what point will it be jettisoned from the Irish Market. The Irish sale only represents 3% of the overall sale – is that enough to keep flogging a dead horse? The Mail on Sunday, is ostensibly, up 5,600 – almost all of that lift courtesy of

ABC Circulation November 2016

Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time. I’m trying to single the paper out for special attention or trying to ridicule their efforts. I was in the salt mines when the paper breached 100,000, so their fall below 50,000 somehow resonates with me. Elsewhere in the morning market the Sun managed to drop 1,000 and The Mirror managed to how its own. The Irish Daily Mail fell 1000 and the morning were back 3,300 or 7% year on year. Turning to the Sunday Market there was little to report: The Daily Star on Sunday fell 1,000 and the Sunday Sun lost just shy of the same figure. The Sunday Times, according to the numbers, added 3,500 month on month. Their ‘single copy sale’ figure, the one excluding the multiples, was up

UK NRS Data September 2016

It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available. It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet. And the same applies across all categories. I’ve concentrated on print but want to pause at the overall market briefly. Every month, the newsbrands under the microscope here reach 49m people across all media in the UK and this year, mirroring markets elsewhere, mobile is the dominant medium. More people use their mobiles/tablets to access newsbrands than print whereas last year the reverse was true showing a definite shift in tastes. [tables don’t really like the ‘responsive web’! They refuse to conform – these tables just wont fit into a sensible screen size so you can download them here as a pdf]   Total   Print   PC   Mobile   Sep-16 Sep-15 Ch Ch   Sep-16

ABC Circulation October 2016

“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues. I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one! In the morning all the tabloids took a hit and The Sun took a big one down 3,000 copies on the month. The Daily Star was down shy of 2,000 and the Mirror down 1,300. Combined with the others the morning was down 6,000 or 8% on the year. The Sundays saw The Sunday Sun fall 2,600 on the previous month and the Mirror drop 1,400. The ‘winner’ this month was, ostensibly, the Sunday Times adding a hefty 4,000 onto its figure. However, once the tree is shook, 5,600 multiple copy sales fall out. Again, it’s within the rules and nobody likes the ‘hurler on the ditch’ but, to note, it’s a big

JNLR 2016Q3 National Listenership

Without sounding the alarm bells, the first notable in the research this quarter was another fall in the overall radio listenership figure, to 82% or 2,977,000 people every day. It dropped 27,000 on the year and 15,000 on the previous book. It’s still a very healthy figure and better than some of the other media stats facing a constant barrage of disruption, but the trend is most definitely downward and has been since around 2010. The different stations have had varying degrees of success/failure. RTE1 had good quarter adding 4,000 on the previous book and 12,000 on the year leaving them at 880,000 (24%). Today FM dropped 13,000 (-3%) on the book and 56,000 (-13%) on the year. It leaves them sub 400k at 397,000 and an 11% reach (the percentage down from 13% last year). Newstalk was in a similar position dropping 13,000 (-3%) on the book and 35,000 (-9%) on the year arriving to 367,000 (10%). For 2FM it’s yet another bloodletting with this book. Down 9,000 on the last book and 59,000 (-15%) on the year nothing in the revised schedule seems to be working. When you get to the individual slots you’ll see that some of

JNLR 2016Q3 Dublin Listenership

Like the National picture, the Dublin one is dominated by the downturn in the overall radio listenership down to 77% or 800,000 people every day. This is down four points on the previous year and down 16,000 listeners on the previous book. The trend graphic is a stark picture of a declining listenership in the capital. Out of the thirteen stations in Dublin, only three managed an increased book on book figure and only two compared to twelve months ago. RTE1, 98FM and TXFM were the only stations to add numbers book on book which can’t be the most positive thing for Dublin Radio. From a research perspective, the sample sizes were the same in bothe books so there’s no parachute there. RTE1 still dominates with 297,000 listeners (28%) up fractionally at 1,000 listeners on the last book but down 5,000 on the year. The biggest faller in numbers this book was FM104, down 14,000 to 174,000 on the book and a 20,000 drop in the year. This was followed by Newstalk down 10,000 (-6%) to 144,000 and down 26,000 one the previous year. Today FM fell by 9,000 to 70,000 in the capital and this drops them below Q102

JNLR 2016Q3 Top 30 and Station Programmes

In the tables below a comparison is drawn only if the time slots are the same as the period which it’s being compared to. If it can’t be made, then the comparative figure it’s left blank. Therefore in the Gains/Falls only programmes that have directly comparable time slots are included. I threw everything in in one lot and left our some of the java widgets used in previous occasions. They seem to rebel against mobile devices! And just on mobiles, there’s very little I can do about tables – they don’t like ‘responsive’.      Gains: Year On Year Programme Station Time 2016Q3 2016Q2 2015Q3 B/B Y/Y Sunday Miscellany RTE Sun 09.00-10.00 265 246 228 19 37 The Business RTE Sat 10.00-11.00 321 310 286 11 35 Countrywide RTE Sat 08.00-09.00 220 206 194 14 26 Liveline RTE 13.45-15.00 395 391 371 4 24 Ray D’Arcy RTE 15.00-16.30 216 211 199 5 17 Gains: Book on Book Programme Station Time 2016Q3 2016Q2 2015Q3 B/B Y/Y Sport RTE Sun 14.00-18.00 189 168 173 21 16 Sunday Miscellany RTE Sun 09.00-10.00 265 246 228 19 37 Countrywide RTE Sat 08.00-09.00 220 206 194 14 26 Playback RTE Sat 09.00-10.00 293 281 285

JNLR 2016Q3 Cork Listenership

Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners. 96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region. RTE1 finished at 106,000 only 3,000 behind 96FM. C103, still a way back added 3,000 on the book to 73,000 and Today FM lost 8% of their listeners down and to 44,000. For all the effort Newstalk make in the region its seems to be a slow burn, down 2,000 on the book and 9,000 on the year sharing the slot with 4FM at 39,000 Table: Cork Listenership   2016Q3 2015Q3 2016Q2 000 % 000 %               YoY BoB Any Radio 341 82% 343 83% 340 82% -2 -1% 1 0% Any National 183 44% 171 41% 181 44% 12 3% 2 0% Red FM 120 29% 125 30% 118 28% -5 -1% 2 1% 96 FM 109 26% 114

JNLR 2016Q3 Regionals and Local

There’s too much here to go into with any detail. I’ve tried to get all the stations in so they get a shout (which is not always the case unfortunately). You can do your own interpretation if you want.   16Q3 16Q2 +/- +/- ch 15Q2 +/- +/- ch Any Radio 1714 81% 1731 81% 17 0% 1% 1735 83% -21 -2% -1% Radio 1 561 26% 556 26% 5 0% 1% 559 27% 2 -1% 0% Newstalk 249 12% 260 12% -11 0% -4% 289 14% -40 -2% -14% Today FM 207 10% 221 10% -14 0% -6% 254 12% -47 -2% -19% 2FM 166 8% 174 8% -8 0% -5% 196 9% -30 -1% -15% 4FM 122 6% 126 6% -4 0% -3% 128 6% -6 0% -5% Lyric FM 99 5% 105 5% -6 0% -6% 95 5% 4 0% 4% Area Franchise 2016Q3 2015Q3 +/- % +/- SE Beat 102-103FM 94 95 -1 -1% SW Spin South West 88 95 -7 -7% NW iRadio NW 120 125 -5 -4% NE iRadio NE 91 101 -10 -10% Multi City Classic Hits 4FM 122 128 -6 -5% Dub Commute Radio Nova 100FM 66 81 -15 -19% Dublin FM104

September 2016 ABC Newspaper Circulation

The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month. The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall. The Star and The Mirror held on to what they had last month and overall the tabloids were back just over 1,000 copies. In the Sunday market The Sun on Sunday showed some restraint and reduced its bulks to 600 copies accounting for all of its 1,000 drop. The Sunday Mirror dropped 3% on the month as did The People. The Sunday Times added over 1,000 on the month (2%) and the rest of the gains on other publications were small. Sunday market down 17,000 on the year, morning back 22,000.