June ABC’s the halfway point and the beginning of the Jan-June ‘Island of Ireland figures for the majority of publications audited b the ABC. Thirty-five days from now the rest of the bunch will publish their numbers. The Sun dropped over 1,000 copies month on month with the Daily Star adding 500 copies over the month. The morning market was back 1% or 1,500 over the month. You can see from the chart below the trajectory of the main players in the monthly audit – the Mail and the Mirror are close to converging and The Sun seems to be
The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms. The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted. Market down 1% on the month and 9% year on year. June figures are out next
April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month. This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies or 5% in April. Unaccustomed as I am to idle speculation I will posit the following: I don’t think that it’s any coincidence that a
Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival. Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it
The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent month with the Sunday Times adding 1,800 and that includes a small reduction in their bulks standing at 5,700 last month. Sunday market steady month
While the fingers are being pointed and denials of any wrongdoing abound concerning the Project Ireland 2040 advertising in both national and regional papers – there is one solution. There’s no need to set up a committee to investigate what happened when we already have an instrument to deal with this – the Advertising Standards Authority. They set-out, clearly, the rules governing the treatment of ‘advertorials’ in newspapers. Section 3.33 states ‘Advertorials should be clearly identified, should be distinguished from editorial matter and should comply with the Code’. Furthermore in a ruling against Irish Life and IN&M in 2016 where
We have thirteen National titles available for selection every morning and twelve to choose from every Sunday. The figures here are the circulations of national newspapers for the period of July to December 2017 and are compared to the same six months in 2016. The stark reality is that in the intervening period, the newspapers below sold ten million fewer copies per annum in comparison to the previous year. Interestingly five years ago five titles managed to sell more than 100,000 copies, today this stands at two. The total market (sum of the daily and Sunday circulation) decline slowed to
The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media. This month shows a
Trinity Mirror has announced that they have made an offer to buy The Daily Star, Daily Star Sunday, Daily Express and Sunday Express. Naturally, it’s all subject to regulatory approval, which in itself is a further hurdle. The main stay of that business is in the UK and the R.o.I. publishing concerns are a side show at best – for the main players. However for the publishing industry here it could be a game changer. There’s an agreement (and not a very transparent) between IN&M and Northern and Shell to publish the Irish Daily Star in Ireland (the Island theof).
The quarterly JNLR was released today and it shows that radio listenership remained static at 83%. Radio listenership in the capital stands at 78% which, although below the levels found nationally, it represents a third quarterly rise in listenership up from 75% at the start of the year. RTE1 suffered its first decline since 2016Q1 down one point to 23%. Both Newstalk and TodayFM each lost a point down to 10% each. 2FM is now second to RTE1 at 11% having had a static book. Considering it was at 9% in 2016Q3 (and taking flack) it’s not a bad result.
December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers. Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes