ABC Circulation July 2018

July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the ‘price elasticity’ of their titles. Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun on Sunday from €1.00 €1.20 (+20%). Look at it from a revenue point of view. On given Sunday in June the Sun on Sunday would have taken circa €52,000 at the till. Taking the price rise and the reduction in sales into account, the Sun on Sunday would have taken €60,000 per week in July, an €8,000 increase (€64,000 verses €55,000 for The Sun). Outside that, little else to report. Morning Market down 13% and Sunday down 12% year on year. The Island of Ireland Report is published on Thursday and will show the bigger picture. Title July 18 June 18 June

Irish ABC Circulation August 2018

  Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10% Daily Record 307 302 355 5 -48 2% -14% Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10% The Sun 54,303 53,441 58,459 862 -4,156 2% -7% Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9% Daily Express 2,443 2,384 2,558 59 -115 2% -4% Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23% The Daily Telegraph 2,074 2,041 2,205 33 -131 2% -6% Financial Times 2,113 2,132 2,171 -19 -58 -1% -3% The Guardian 2,077 2,016 2,263 61 -186 3% -8% The Times 6,955 6,993 10,456 -38 -3,501 -1% -33% Morning Market 179,118 172,988 205,034 6,130 -25,916 4% -13% Daily Star – Sunday 13,780 14,331 15,904 -551 -2,124 -4% -13% The Sun on Sunday 50,530 50,278 55,876 252 -5,346 1% -10% Sunday Mail 825 742 772 83 53 11% 7% Sunday Mirror 20,642 20,960 22,782 -318 -2,140 -2% -9% The People 7,596 7,887 8,583 -291 -987 -4% -11% Sunday Express 2,874 2,583 3,334 291 -460 11% -14% Sunday Post 345 363 557 -18 -212 -5% -38% The Mail on Sunday 58,802 60,822 79,551 -2,020 -20,749 -3% -26% The

Irish ABC Newspaper Circulation June 2018

June ABC’s the halfway point and the beginning of the Jan-June ‘Island of Ireland figures for the majority of publications audited b the ABC. Thirty-five days from now the rest of the bunch will publish their numbers. The Sun dropped over 1,000 copies month on month with the Daily Star adding 500 copies over the month. The morning market was back 1% or 1,500 over the month. You can see from the chart below the trajectory of the main players in the monthly audit – the Mail and the Mirror are close to converging and The Sun seems to be holding a straighter path than The Star. Below the surface, there’s the issue of the use of bulks or the abandonment of them which isn’t apparent from the graphic. The Sunday market dropped 3% over the month with the biggest fallers being Mail on Sunday (-3792), Sunday Times (-2818) and Sun on Sunday (-1046). The People lost 1,000 and the reason for pointing that out is that it equates to an 11% drop on the month and, selling 7,000 copies each Sunday, it can’t afford to do that every month. Title Jun-18 May-18 Jun-17 M/M Y/Y % M/M % Y/Y

Irish Newspaper Circulation May 2018

The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms. The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted. Market down 1% on the month and 9% year on year. June figures are out next month giving us the Jan-June figures for the titles below. As it stands this month the average fall is tracking at -7%. Expect no surprises! Title May-18 Apr-18 May-17 M/M Y/Y % M/M % Y/Y Daily Mirror 29,483 30,450 34,792 -967 -5,309 -3% -15% Daily Record 265 267 296 -2 -31 -1% -10% Irish Daily Star 44,971 47,238 51,639 -2,267 -6,668 -5% -13% The Sun 55,866 57,627 56,806 -1,761 -940 -3% -2% Tabloids 130,585 135,582 143,533 -4,997 -12,948 -4% -9% Daily Express 2,330 2,316 2,544 14 -214 1% -8% Irish Daily Mail 30,725 32,714 41,065 -1,989 -10,340 -6% -25% The

Irish Newspaper Circulation April 2018

April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month. This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies or 5% in April. Unaccustomed as I am to idle speculation I will posit the following: I don’t think that it’s any coincidence that a rival in the market, The Sunday Business Post, began its investigations into ‘Oifiggangaire,’ aka Talbot Street and the wider INM, late March and the beginning of April and continued its scrutiny throughout that month. I’d speculate that a fair share of the 4,000 sales The Sunday Times lost (even though they had their own analysis and exclusives in the INM story) went to the Sunday Business Post. However, we will have to wait until the 23rd of August, when the Island of Ireland report is released, to see if, in fact, the Sunday Business Post had a good circulation lift

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ABC Irish Newspaper Circulation March 2018

Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival. Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it was 4,600 copies and in 2016 it was 6,700 copies – not more to say on that one! Elsewhere very little makes the news. The Mail’s offerings are still bulk free, so I’ll take that as a change in policy and will leave it at that. Market up 1% on the month down 6% on the year. Title Mar-18 Feb-18 Mar-17 M/M Y/Y % M/M % Y/Y Daily Mirror 29,949 30,183 34,697 -234 -4,748 -1% -14% Daily Record 247 234 260 13 -13 6% -5% Irish Daily Star 49,548 47,401 52,322 2,147 -2,774 5% -5% The Sun 55,962 55,584 56,724

ABC Irish Newspaper Circulation February 2018

The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent month with the Sunday Times adding 1,800 and that includes a small reduction in their bulks standing at 5,700 last month. Sunday market steady month on month, daily back 3% on January. Title Feb-18 Jan-18 Feb-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,183 31,177 34,080 -994 -3,897 -3% -11% Daily Record 234 241 267 -7 -33 -3% -12% Irish Daily Star 47,401 46,372 50,718 1,029 -3,317 2% -7% The Sun 55,584 57,359 54,308 -1,775 1,276 -3% 2% Tabloids 133,402 135,149 139,373 -1,747 -5,971 -1% -4% Daily Express 2,351 2,377 2,486 -26 -135 -1% -5% Irish Daily Mail 32,241 32,439 39,768 -198 -7,527 -1% -19% The Daily Telegraph 1,912 2,003 2,136 -91 -224 -5% -10% Financial Times 2,274 2,367 2,314 -93 -40 -4% -2%

Project Ireland 2040 advertising

While the fingers are being pointed and denials of any wrongdoing abound concerning the Project Ireland 2040 advertising in both national and regional papers – there is one solution. There’s no need to set up a committee to investigate what happened when we already have an instrument to deal with this – the Advertising Standards Authority. They set-out, clearly, the rules governing the treatment of ‘advertorials’ in newspapers. Section 3.33 states ‘Advertorials should be clearly identified, should be distinguished from editorial matter and should comply with the Code’. Furthermore in a ruling against Irish Life and IN&M in 2016 where an advertorial was marked ‘Commercial Report’ the committee dealing with the complaint concluded ‘the Committee considered that the wording ‘Commercial Report’ had not clearly indicated that the material was advertising’. I’m sure that someone in one of the political parties is considering such a complaint.Full details here. And, as FF et al try and blame FG and their spin unit, spare a thought for the Newspaper advertising departments who let this happen! Any advertising staff worth their salt would know that this contravenes the Code and should have had it pulled/amended.

Irish Newspaper Circulation July-Dec 2017 Island of Ireland Report

We have thirteen National titles available for selection every morning and twelve to choose from every Sunday. The figures here are the circulations of national newspapers for the period of July to December 2017 and are compared to the same six months in 2016. The stark reality is that in the intervening period, the newspapers below sold ten million fewer copies per annum in comparison to the previous year. Interestingly five years ago five titles managed to sell more than 100,000 copies, today this stands at two. The total market (sum of the daily and Sunday circulation) decline slowed to 7%, down from showing an annual 8% decline. A darker side of Sherlock Holmes (I digress) manifests itself into his fondness of ‘the seven percent solution’ – the darker side here, today, is that we’ve no solution to the 7%! The Sunday market fell below 600,000 (-7%) for the first time and the morning market receded back to 408,000 (-6%). Morning The Irish Independent sailed perilously close to dropping below 90,000 falling 7% over the year. In that figure are 17,600 in bulks which is an actively purchased of 80% of its circulation down from 17% in the last six

ABC Circulation January 2018

The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media. This month shows a decline for both The Daily Mail (-1,800) and the Mail on Sunday, however, the main cause of the drop is that there are no bulks in either title. Considering that they had combined bulks of close to 9,000 last month it really is a change of direction – should it continue. The Morning market is back by 7% year on year, Sunday Market down 8% and the total market back 7% on the year. Keep a note of those figures as they will re-emerge next Thursday when the Island of Ireland report arrives! Title Jan-18 Dec-17 Jan-17 M/M Y/Y %

Daily Star Sale

Trinity Mirror has announced that they have made an offer to buy The Daily Star, Daily Star Sunday, Daily Express and Sunday Express. Naturally, it’s all subject to regulatory approval, which in itself is a further hurdle. The main stay of that business is in the UK and the R.o.I. publishing concerns are a side show at best – for the main players. However for the publishing industry here it could be a game changer. There’s an agreement (and not a very transparent) between IN&M and Northern and Shell to publish the Irish Daily Star in Ireland (the Island theof). Where now does that stand with the ownership of the title possibly transferring to a rival publishing group? There may be a clause in that agreement where if sands shift between the parties there would be a buyout clause for the others portion of the business (originally it was a fifty fifty between IN&M and Northern and Shell). If so, it’s a urinate or get off the pot for both – and, in my view, if there is that clause, it will give IN&M a moment to reflect on its commitment or otherwise on the Irish Daily Star.

JNLR Radio Listenership 2017 Q4

The quarterly JNLR was released today and it shows that radio listenership remained static at 83%. Radio listenership in the capital stands at 78% which, although below the levels found nationally, it represents a third quarterly rise in listenership up from 75% at the start of the year. RTE1 suffered its first decline since 2016Q1 down one point to 23%. Both Newstalk and TodayFM each lost a point down to 10% each. 2FM is now second to RTE1 at 11% having had a static book. Considering it was at 9% in 2016Q3 (and taking flack) it’s not a bad result. Station 2017Q4 2017Q3 +/- 2016Q4 B/B Y/Y Any Radio 83% 83% 81% 0% 2% RTE Radio 1 23% 24% 24% -1% -1% RTE 2FM 11% 11% 10% 0% 1% RTE Lyric FM 4% 4% 4% 0% 0% Today FM 10% 11% 11% -1% -1% Newstalk 10% 11% 10% -1% 0%   Dublin   Radio Station 2017Q4 2017Q3 +/- 2016Q4 +/- Any Radio 78% 77% 1% 76% 2% RTE Radio 1 28% 28% 0% 28% 0% FM 104 17% 17% 0% 16% 1% Newstalk 14% 14% 0% 14% 0% Spin 1038 14% 13% 1% 12% 2% 98FM 10% 10% 0% 11%

ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349

ABC Newspaper Circulation November 2017

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times. In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month. Month on month the market is down 3%, year on year 6%. Title Nov-17 Oct-17 Nov-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,891 31,564 35,135 -673 -4,244 -2% -12% Daily Record 245 271 253 -26 -8 -10% -3% Irish Daily Star 47,349 47,892 49,200 -543 -1,851 -1% -4% The Sun 54,870 56,560 55,570 -1,690 -700 -3% -1% Tabloids 133,355

Newspaper Revenues and other numbers!

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool! The numbers below are all based on November 2017 certificates and bulks have been excluded as they derive little or no revenue to the publishers. Some points of note: The most expensive paper on the newsstands is the Saturday edition of the Financial Times at €3.90. The Daily Star extracts the highest revenue of any title here at €18.6m per annum. The biggest Sunday is the Sunday Times at €10.8m. In the daily market the paper that gets the biggest uplift for their Saturday edition is The Guardian who see a near fourfold increase on their Monday to Friday edition sales. The FT nearly double they Saturday sale in comparison to the

ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349

ABC Newspaper Circulation October2017

  October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on month the morning market was down 5,000 or 3% and as you can see for the graphic, going on past experience, things don’t get better as the year draws to a close.   The Sunday Market shows a meagre 1% decline month on month but there would be 16,000 copies across the titles as bulks in the numbers – which equates to 4% of the market (it’s 6% in the morning market). The Sunday Market shows a 5% decline month on month, but in reality, it’s more in line with 8% when you extract the bulks year on year.     Title Oct-17 Sep-17 Oct-16 M/M Y/Y % M/M % Y/Y Daily Mirror 31,564 32,170 35,192 -606 -3,628 -2% -10% Daily Record 271 290 281 -19 -10 -7% -4% Irish