Irish Newspaper Circulation May 2018

The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms. The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted. Market down 1% on the month and 9% year on year. June figures are out next

Irish Newspaper Circulation April 2018

April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month. This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies or 5% in April. Unaccustomed as I am to idle speculation I will posit the following: I don’t think that it’s any coincidence that a

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ABC Irish Newspaper Circulation March 2018

Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival. Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it

ABC Irish Newspaper Circulation February 2018

The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent month with the Sunday Times adding 1,800 and that includes a small reduction in their bulks standing at 5,700 last month. Sunday market steady month

Project Ireland 2040 advertising

While the fingers are being pointed and denials of any wrongdoing abound concerning the Project Ireland 2040 advertising in both national and regional papers – there is one solution. There’s no need to set up a committee to investigate what happened when we already have an instrument to deal with this – the Advertising Standards Authority. They set-out, clearly, the rules governing the treatment of ‘advertorials’ in newspapers. Section 3.33 states ‘Advertorials should be clearly identified, should be distinguished from editorial matter and should comply with the Code’. Furthermore in a ruling against Irish Life and IN&M in 2016 where

Irish Newspaper Circulation July-Dec 2017 Island of Ireland Report

We have thirteen National titles available for selection every morning and twelve to choose from every Sunday. The figures here are the circulations of national newspapers for the period of July to December 2017 and are compared to the same six months in 2016. The stark reality is that in the intervening period, the newspapers below sold ten million fewer copies per annum in comparison to the previous year. Interestingly five years ago five titles managed to sell more than 100,000 copies, today this stands at two. The total market (sum of the daily and Sunday circulation) decline slowed to

ABC Circulation January 2018

The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media. This month shows a

Daily Star Sale

Trinity Mirror has announced that they have made an offer to buy The Daily Star, Daily Star Sunday, Daily Express and Sunday Express. Naturally, it’s all subject to regulatory approval, which in itself is a further hurdle. The main stay of that business is in the UK and the R.o.I. publishing concerns are a side show at best – for the main players. However for the publishing industry here it could be a game changer. There’s an agreement (and not a very transparent) between IN&M and Northern and Shell to publish the Irish Daily Star in Ireland (the Island theof).

JNLR Radio Listenership 2017 Q4

The quarterly JNLR was released today and it shows that radio listenership remained static at 83%. Radio listenership in the capital stands at 78% which, although below the levels found nationally, it represents a third quarterly rise in listenership up from 75% at the start of the year. RTE1 suffered its first decline since 2016Q1 down one point to 23%. Both Newstalk and TodayFM each lost a point down to 10% each. 2FM is now second to RTE1 at 11% having had a static book. Considering it was at 9% in 2016Q3 (and taking flack) it’s not a bad result.

ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes

ABC Newspaper Circulation November 2017

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple

Newspaper Revenues and other numbers!

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool! The numbers below are all based on November 2017 certificates and bulks

ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes

ABC Newspaper Circulation October2017

  October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on month the morning market was down 5,000 or 3% and as you can see for the graphic, going on past experience, things don’t get better as the year draws to

JNLR 2017Q3

The quarterly results for the JNLR have been released and must bring come comfort to the radio sector. Radio listenership was up one point to 83%, back to where it was at the beginning of 2016. A driver in that growth was an increase in radio listenership in Dublin from 75% to 77% over the quarter. On the back of this increased radio popularity the stations fared well over the year. 2FM managed a two point increase on the same period last year and it brings them back to their 2015 levels. After all the tinkering that the station has

ABC Newspaper Circulation September 2017

The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure. The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no fewer than 6,000 in multiple copy sales or bulks. This multiple copies policy started this year in June and has continued since. But this ‘sampling exercise’ looks like it’s paying

ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies. Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500