The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse. Sunday Market The Sunday market is down
The first numbers of 2016: I’m going to be brief as the six month ABC’s have robbed most of the time. Mornings: Irish Daily star down over 1,500 as The Daily Mail adds some 4,300 to its number. Sundays: The Sun and the Mirror rebounded after the Christmas lull in sales. The Mail on Sunday lost 4,500 and the Sunday Times put on over 3,000 to bring them back over 80K Title Jan-16 Jan-15 Dec-15 Y/Y M/M % Ch Y/Y Daily Mirror 38,765 46,235 38,607 -7,470 158 -16% Daily Record 263 293 254 -30 9 -10% Irish Daily Star 52,930
Overall there was a minor drop in listenership nationally, well within statistical error and certainly not to trouble with this issue any further. National listenership remained at a healthy 83% or 3,001,000 people daily. Focussing on the stations, the clear winner on the national stage was RTE1 in this book, with a year on year increase of 64,000 listeners (8%) and a book on book gain of 32,000 or 4%. The veneer of 2FM’s number year on year, holding steady at 374,000, is very much tarnished when we see their more recent past. Their book on book figure has them
In Dublin listenership to overall radio listenership dipped marginally from 81% to 80%. Still the most listened to station in the capital is RTE1 commanding a 30% reach up 9% on the year or 27,000 listeners. You can see for the table at the bottom that they occupy the top five most listened to station in the capital and four of them have added numbers over the year. Book on book they also did well managing a 3% increase in the quarter. Their nearest rival for the top slot is FM104 some 126,000 listeners away. FM104 managed to stay unchanged
There’s too much data here – so I’m going to simply provide the numbers and you can extrapolate what you want from it. In the four regions there’s still a job to do to catch up with the “home locals” – which, in most cases are very dominant. On a positive note: three out of four regional stations beat RTE1 into second position. There’s also a table of all the ‘franchises’ – it’s interesting to see the totality of the radio market and how they all stand – comparisons are unwise as the different franchises have different populations etc.
There were some good wins for RTE1 occupying the top five slots in the programmes that gained year on year and three of them in the weekend schedule. They also hold the top five book on book – but the emphasis there is on the weekday schedule. Today FM hold three of the five faller’s berths looking at them year on year. The main Top 30 Table below is sortable – just click on the heading and it will sort ascending and then descending (on a second click). Table: Year on Year Gains (‘000) Programme Time Station 15Q4 14Q4 Book
Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.
Cork was akin to a bare-knuckle scrap in the last few books – now it looks like a mismatch and no rematch in the contract. RedFM pulled away, yet again, to 133,000 or 32% reach having added 34,000 listener’s in the year (+34%) and a more conservative 8,000 or 6% in the last quarter. Cork’s 96FM is the ultimate victim in this fight dropping 17,000 on the year (-13%) but managing to keep it steady in the last quarter. Consider, if you will, that in mid ’13 they were at an untouchable 174,000 listeners per day, 70,000 ahead of their
JNLR 2015Q3 National Listenership
JNLR 2015Q3 Dublin Listenership
BoB YoY Area Franchise 2016 Q4 2016 Q3 2015 Q4 +/- Ch % +/- Ch % Regional SE Beat 94 24% 95 24% 97 25% -1 -1% -3 -3% Regional SW Spin South West 84 20% 88 21% 93 22% -4 -5% -9 -10% Regional NW iRadio NW 117 21% 120 21% 128 23% -3 -3% -11 -9% Regional NE iRadio NE 87 13% 91 13% 100 15% -4 -4%
JNLR 2015Q3 Top Thirty