The JNRS results for the period July 2010 to June 2011 were released and if you thought circulations were poor then read on. Readership of Morning titles is down a decent 10% on the year and the Sundays are down 3% - showing a bit more loyalty for the Sundays than the Daily papers.

Looks like few titles were spared the falls. The Independent suffered the biggest blow, down 11% and hovered on the precipice of half a million.…

Where have all the listeners gone? Well the graph below charts the day in quarter hour segments from 2009 to 2011. It really highlights the desertion of ears in the morning slot after the untimely demise of Gerry Ryan.

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The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead.  The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.…

Dublin market whilst very crowded, it’s actually fairly static. In the list below there has only been two one changes in the order: 2FM down and Newstalk up.  

2FM lost about a quarter of its listeners in the capital and is now firmly rooted, like Wolves last year,  to the bottom of the table.…

The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures.

Radio 2011 2011 2010 2010 000 +/-
Any Radio 2979 85% 3024 86% -45…

In order to digest this you’d have to take this in two chunks. The first part we will deal with the ‘national stations’ and later we will deal with the ‘local stations’.

As with most research/analysis – the numbers normally speak for themselves, as they do in this case. The comparison in this case is with the previous year – the exact twelve months – July to June in each year.…

Looking at the local stations and the king pin is still Highland Radio, but it has fallen back year on year. Some of the station had a free run for years competing only against the National broadcaster. However most of the multi city stations have built up a significant listenership over the past few years.

In the main most, of the local stations have fallen on the back of strengthening figures from the multi city franchises and you can see below.…

In the Capital, the radio waves are pretty crowded with twelve stations, not including any spill-over or community based stations. Radio reaches 85% of the capitals citizens or 837,000 people every day (average listened yesterday).

The National Broadcaster dominates, reaching 38% of the population in some form or another. RTE1 reaches 30% (292,000) of the market, up 1% on the previous twelve months.…

Radio seems in a healthy state. It manages to captivate 85% of the population on an average weekday. That’s just over the 3m mark and only loosing 40,000 pairs of ears over the twelve month period to April 2010 to March 2011.

But the results from the JNLR show that, for yet another quarter, 2FM have lost listeners in their droves.…

The JNLR figures thump in the desks today and, on the surface it would seem that there is a small shift away from radio.

National - Yesterday 2010 2010 2009 2009 2008 2008 2007 2007 2006 2006
% R % S % R % S % R % S % R % S % R % S
Any Regional/Local 57 54 58 51 55 50 52 48 56 51…

In terms of the overall health of the listening market within the local franchises, that figure varies considerably across the counties. In the OceanFM franchise – Donegal South/Sligo/Nth Leit – the listened to any radio yesterday figure is 95% whereas in the East Coast FM area, Wicklow, that figure plummets to 79%.

Many a thesis could be forwarded as to the difference in the listening base – but none to be found here. Of the 16 local stations, eleven saw a fall in their numbers.…

Cork's story is that it saw some of the biggest swings in the major franchises.

The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points.

The C103  gain in share helped the combined figure not look as stark a drop as it could have been.…

Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date.

Dublin - Yesterday 2010 2010 2009 2009 +/- +/-

R% S% R% S% R% S%
RTÉ Radio 1 29 30.…

Looking at the National Listenership figures, one would think that RTE, as a whole, was having a torrid time dropping 39,000 in their combined listenership. But its only one station in the stable that’s making it look so bad – 2FM.

Last quarter in 2011 it lost 60,000 listeners compared to the same quarter in 2010. Given that, in general, radio listenership has stayed the same year on year, it’s nothing to do with the market.…

The last quarter of 2010 shows, like the first quarter, very little has changed to the capitals radio listening habits.…

The JNLR for the period October 2009 to September 2010 has been released.

Before we delve into the figures, these two facts should be considered. In many cases (even the official B.A.…

Evening loosing 2% points in Dublin, RTE 1 is still the dominant player in the market and by nearly 100,000 pairs of ears. FM104 is its nearest rival in the capital at a reach of 189,000 people followed by Spin at 140,000 how have vaulted a place to second over the past 12 months.

But lurking in the background and doing very steady work is Q102. Currently in 5th position they have been grabbing listeners survey after survey.…

Turning our attention to the regional stations, some have had a better 12 months than others.

Still the outright leader in this league table is Highland with a fairly formidable 69% reach. The three stations bordering capital are at the bottom of the table and it would be simply down to competition in the Greater Dublin area. Not only have the surrounding counties franchises have to contend with the competition from the nationals – but also from the six Dublin Franchises overspill.…

Local radio  is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises.…

As we await the JNLR tomorrow, I heard an interesting conversation on the said medium. I was listening to the fact that Mr Yates is (allegedly) none to keen on the 3:30am awakenings so that he can present the morning show on Newstalk so is looking for a new slot (allegedly).

The mantra in the radio business is: Win the morning – win the day. So I was curious as to how the morning pans out for the rest of the day for the national stations.…