The local stations are doing well and collectively they are up 24,000 or one percentage point. In general it’s a very static affair with Highland Radio still retaining a 65% reach in its franchise area. One notable movement was Galway Bay FM that managed to add 16,000 listeners and improve its reach to by 7% to 45%.

The franchises for Wicklow, Louth/Meath & Kildare always seem to struggle to get an audience being in the Dublin commuter belt and therefore lumped in with the capitals competition.…

The leader board is very much the same in terms of players, but some positions have changed.  Joe is still not King. He’s the heir apparent no doubt, but this quarter again still only second in line to the RTE and national throne.

The big ones would be Marion’s’ Sunday slot loosing 44,000 listeners and dropping in the table from #4 to #9.…

JNLR 2012-3 National Radio Stations

A slight word of caution before looking at these figures. In comparing this year to last, it has to be remembered that the sample size of the survey increased to reflect our changing population. In the 2011-3 survey, the estimated universe was 3.511m whereas the estimated universe in the latest survey (2012-3) is 3.…

JNLR 2012-3 National Programs Listnership

The overall figures for any station will only reflect the individual programmes they broadcast. Throughout the day stations will have different audience levels depending on what the population is doing and for some stations what the competition is at.

As you can see for the chart below that looks at all adults listening to all radio, its ramps up very rapidly in the morning and then tails off as the day drifts by. …

There is always a big analysis (outside these four walls) on the individual programmes in the schedule and who’s doing what. The analysis is based on absolute numbers and, therefore, the comparison to last year might be thrown due to the change in the universe. In each analysis it comes down to who has the bragging rights – and that would be Morning Ireland which reaches 441,000 people every morning (or 12% or the population).

Only 10,000 behind and closing rapidly is Joe Duffy on 431,000, up 33,000 listeners on the previous twelve months.…

JNLR 2012-3 Dublin Stations

If the national picture is more or less static, then at least the Dublin figures adds a tinge of excitement into the mix. With thirteen stations vying for position, the competition is fairly intense. Like the national figures it’s dominated by RTE1 with a 28% reach, but that top slot is, every quarter, being chipped away at by FM104, who now stand at a 24% reach in the City.

Whereas some years back the fight (light weights at the time) was between FM014, 98FM, Q102 and Spin with RTE1 looking on.…

Finally the Local listeners. Still on top by a country mile is Highland Radio followed by Mayo’s finest Midwest - the rest of the figures are fairly straightforward. It’s worth pointing out the leap that Galway Bay took gaining eight percentage points. Likewise Tipp FM gained 5 percentage points.…

Radio Demographics JNLR 2012_3

Finally, a take on the demographics of the national listening. Below is a chart which looked at the demographics in a slightly different way. There’s enough analysis of the figures via the radio stations to make your eyes glaze over aka “we’re the fastest growing station in Ireland and we reach 12 people”.

Below are “propensities” - they show a particular demographics leaning towards or away from a station above or beyond the national average.…

The local stations are showing mixed results, but one that stands out is Galway Bay FM. Over the two surveys they have managed to increase their listenership by a staggering 33%. This is followed by East Coast and Tipp FM who both added 15% to their numbers.

On the other end of the scale WLR FM dropped 15% and KCLR 96FM who dropped 12%.…

Looking now at the individual radio programmes. With the change in the universes between the two annual surveys it makes the absolute figures a little bit redundant. One could rebase one of the years so that a status quo is maintained to a degree – but it's not the "done thing" in survey reporting. This year the universe increased by 2.…

Radio Quarters - National Listeners 

{loadposition rqs20122}

Add a comment

The JNLR national radio listenership figures were released today. The first item to record is that whilst the increases in the absolute numbers of listeners for some stations look nothing short of meteoric, it would have to be tempered with some other numbers.

The universe used suggests, like last time out, that the population has grown from 3,511,000 to 3,608,000. So while stations may have larger absolute listener numbers, their percentage reach may have stayed the same.…

Normally very little happens in the National scene and that follows through again this year.  Radio listenership is up 56,000 and the gains can be attributed to a variety of sources. The National stations are up 46,000, the Regionals up 87,000 and the Locals up 52,000. Naturally there’s a lot of crossover there, but the sector is doing well.…

The Local listenership also suffered at the hands of the mathematicians when the national population estimates changes from 3,516,000 to 3,608,000. 

Station County 12-1 '000 12-1 % 11-1 '000 11-1 % +/- +/-
Mid West Radio Mayo 63 61% 53 51% 10 10%…

Dublin radio listenership gained ever so slightly in the last 12 months rising by 19,000 people in the metropolis.

But as a straight head count that's encouraging, but in percentage terms it looks very different. The survey this quarter was altered slightly to reflect the population changes in the capital and the "estimated universe" aka theoretical survey population moved from 967,000 to 1,028,000 – a gain of 61,000 people (the census shows an 89,000 growth in the capitals population)

It basically moves the goalposts and will antagonise the copywriters who will spend today day "shining up (the other word)" for their stations adverts and press releases.…

JNLR 2011-3 National Listenership

National Listenership of any radio stations fell to 82%. Still it’s a bad figure being just shy of three million people listening every day, but it's certainly going in the wrong direction. The rant on this part of the web is normally the spiralling decline of the newsprint business, surely this medium is not going in the same direction.

The big talking point, again, is another decline in the listenership of 2FM.…

Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.

2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.

It strikes me that there is none currently and that the station is bouncing around from one bad survey to yet another.…

Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%.…