Turning now to the Regional franchises and the local stations – looked at collectively this time round as there are a better fit together rather than separating the two.  

The regional stations are still performing well, but in every case they have a long way before they catch up on the local radio numbers. Although the home local dominates in every case it looks as if their grip is loosening as you can see from the individual graphs – most are in decline. Only in the Northeast are there signs that the local stations are making any sort of a comeback. So strong is the draw in some areas, in the Southeast Beat 102-103 does what no other regional station does – puts RTE1 into third place!  

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For the local stations I have (as the figures were to hand) given the last three years of data, but the “+/-“ are year on year. Highland still has the highest penetration of all the stations at 64% down 3% on the previous year. KFM made the biggest gain adding 5% to its listenership. Year on year Galway Bay FM is taking a real pounding dropping 22,000 or 11% of its listeners, but its only down marginally on the previous survey.

Station County 14Q1 14Q1 13Q1 13Q1 12Q1 12Q1 +/- +/-
Mid West Radio Mayo 62 62% 60 60% 63 61% 2 2%
Tipp FM Tipperary 45 36% 54 43% 60 48% -9 -7%
South East Radio Wexford 42 37% 43 38% 44 39% -1 -1%
Galway Bay FM Galway 62 32% 84 43% 81 41% -22 -11%
Midlands 103FM Laois/Off/WM 68 36% 66 35% 70 38% 2 1%
Shann/Northern Snd RN/LD/LM/CN/MN 85 43% 82 41% 93 47% 3 2%
Highland Radio Nth Donegal 64 64% 68 67% 68 66% -4 -3%
Clare FM Clare 39 44% 44 48% 43 47% -5 -4%
Ocean FM Donegal/Leit 35 44% 42 52% 39 48% -7 -8%
KCLR 96FM Kilk/Carlow 40 34% 41 35% 47 40% -1 -1%
East Coast FM Wicklow 32 30% 28 27% 28 27% 4 3%
Radio Kerry Kerry 58 50% 57 49% 60 52% 1 1%
LM FM Louth/Meath 53 23% 57 25% 61 26% -4 -2%
K FM Kildare 40 25% 32 20% 41 26% 8 5%
Limerick’s Live 95FM Limerick 66 43% 68 45% 69 45% -2 -2%
WLR FM Waterford 42 46% 41 46% 40 45% 1 0%