National Stations Listeners JNLR 2013_2

The national picture shows how the individual stations have done in the twelve months. Across the board the national stations have all dropped in the comparable twelve months. The three taxpayer funded stations dropped 50,000 in total and now have a combined reach of 34%, down one point.

2FM is showing a 29,000 decrease year on year, but, to be fair, if you look at the quarterly charts below you’ll see that it’s a slight improvement book on book and all comparisons here are twelve months to twelve months – not book on book. In percentage terms Lyric took the biggest tumble back 17% or 23,000 listeners.  

Station 13_2 12_2    +/- +/-
Any Radio 84% 3012 85% 3056 -1% -44 -1%
Any National 45% 1619 47% 1699 -2% -80 -5%
Any RTE Radio 34% 1229 35% 1273 -1% -44 -3%
Any RTE1/2FM/Lyric 34% 1210 35% 1260 -1% -50 -4%
RTE Radio 1 24% 864 25% 891 -1% -27 -3%
RTE 2FM 11% 382 11% 411 0% -29 -7%
RTE Lyric FM 3% 116 4% 139 -1% -23 -17%
Today FM 13% 449 14% 501 -1% -52 -10%
Newstalk 8% 288 8% 303 0% -15 -5%
Any Region/Local/M-City 58% 2079 58% 2091 0% -12 -1%
Home Local Station 43% 1548 44% 1603 -1% -55 -3%
Other Regional/Local Station 7% 269 7% 246 0% 23 9%

 

13 2 nats quarterly

13 2 nats quarterly per

Today FM was the big faller in the survey shedding 52,000 listeners (or 10%) and one percentage point compared to the previous twelve months. But again, in the quarterly trends it’s not as severe a drop (only) 19,000 book on book. Newstalk shows a 15,000 drop but maintain their 8% reach.   

The shares of the stations don’t yield anything significant bar the fact they are all down. But the trend for most stations is up or at least stable – bar Today FM. 

Station 13_2 12_2 +/-
Any Radio 100.0% 100.0% 0.0%
Any National 46.4% 47.6% -1.2%
Any RTE Radio 32.8% 33.0% -0.2%
Any RTE1/2FM/Lyric 32.2% 32.6% -0.4%
RTE Radio 1 23.1% 23.0% 0.1%
RTE 2FM 7.4% 7.7% -0.3%
RTE Lyric FM 1.7% 1.9% -0.2%
Today FM 9.0% 9.9% -0.9%
Newstalk 4.6% 4.6% 0.0%
Any Region/Local/M-City 53.6% 52.4% 1.2%
Home Local Station 40.0% 40.3% -0.3%
Other Regional/Local Station 4.9% 4.0% 0.9%

 13 2 nats share

In terms of the quarter hour slots it re-affirms the dominance RTE1 has over the day – literally from dawn till dusk. 

13 2 nats qs

To get a better less cluttered view of the day. we’ll split up the day into parts (one overlapping). RTE certainly getting the better of the morning with Today trailing in second. 2FM only get a look at second when Ray D’Arcy gives up the mike. 

JNLR 13 2 7 13

Lunchtime again News at One dominates that period and then Joe Duffy. 2FM keeps ahead of Today for a large part of the afternon. Into the evening Matt Cooper makes a small surge narrowly edging out George Hook. Newstalk start making inroads in the listnership share once George Hook kicks off.

JNLR 13 2 12 18.

And the latter part of the day is won by Newstalk for a small period of time and then it’s back to RTE1. Numvers are very poor in the small hours as you would expect.

JNLR 13 2 18 23