Turning our attention to the regional stations, some have had a better 12 months than others.

Still the outright leader in this league table is Highland with a fairly formidable 69% reach. The three stations bordering capital are at the bottom of the table and it would be simply down to competition in the Greater Dublin area. Not only have the surrounding counties franchises have to contend with the competition from the nationals – but also from the six Dublin Franchises overspill. Tipp FM, Shannonside and LM FM all took a bit of a dip over the 12 months. Tipp FM doesn’t have a clear shot at its population. Its ahs the overlap of Beat 102-103 and Spin South West. Again,that extra bit of competition does seem to completely dilute the Home Local listenership. The introduction of i105 this time around definitely had an impact on Tipp FM’s listenership.

On the other hand Radio Kerry have made a big leap and added 7,000 listeners. 

Local  %     +/-  
Highland Radio  69 67 2
Limerick’s Live 95FM  51 53 -2
Radio Kerry  51 45 6
Mid West Radio  50 48 2
WLR FM  48 51 -3
Shannonside/Northern Sound  46 53 -7
Tipp FM  44 52 -8
Clare FM  43 45 -2
Galway Bay FM  41 40 1
Ocean FM  41 46 -5
KCLR 96FM  40 39 1
Midlands 103FM  39 39 0
South East Radio  36 39 -3
LM FM  28 35 -7
East Coast FM  26 26 0
Kfm  24 27 -3

 

 

The larger franchise or ‘regional stations’ the performed well and would have had to take their increases either from the nationals or the regional’s – either way they all made gains.   

Station 2010 2009 +/-
Beat 102-103  20 20 0
Spin South West  21 18 3
i102-104  20 17 3
i105-107  7

Beat 102-103: Counties Carlow, Kilkenny, Waterford, Wexford and South Tipperary.
Spin South West: Counties Kerry, Clare, Limerick, North Tipperary, and south west Laois.
i102-104FM: Counties Galway, Mayo, Longford, Roscommon, Sligo, Leitrim and Donegal.
i105-107FM: Counties Kildare, Meath, North Laois, Carlow, Louth, Westmeath, Offaly, Cavan and Monaghan.