Evening loosing 2% points in Dublin, RTE 1 is still the dominant player in the market and by nearly 100,000 pairs of ears. FM104 is its nearest rival in the capital at a reach of 189,000 people followed by Spin at 140,000 how have vaulted a place to second over the past 12 months.

But lurking in the background and doing very steady work is Q102. Currently in 5th position they have been grabbing listeners survey after survey. In the survey in 2007 the same station had a mere 96,000 listeners ‘yesterday’ – it’s not too shabby.         

2FM and Newstalk lost over 20,000 each in the 12 months in the Capital, Today FM lost 14,000 and 4FM hit the airways with 22,000.

Phanthom has its problems on and off the pitch and in this survey they dropped to 22,000 listeners. 

Dublin Listenership    2010 ‘000     2010% 2009 ‘000       2009%           +/-
Any Radio 830 85% 846 86% -16
Any National 449 46% 497 51% -48
Any RTE Radio 364 37% 393 40% -29
Any RTE1/2FM/Lyric 364 37% 391 40% -27
RTE Radio 1 276 28% 294 30% -18
FM104 189 19% 194 20% -5
Spin 1038 140 14% 135 14% 5
Dublin’s 98FM 137 14% 145 15% -8
Q102 130 13% 117 12% 13
RTE 2FM 102 10% 123 13% -21
Newstalk 97 10% 117 12% -20
Today FM 84 9% 98 10% -14
RTEL Lyric FM 51 5% 53 5% -2
Country Mix 106.8FM 32 3% 38 4% -6
4FM 22 2%     22
Phantom 105.2FM 22 2% 30 3% -8
Any Region/Local/M-City 497 51% 481 49% 16

But it’s not only the reach that is important in listenership – but also the share (which can be slightly different) and the story here is Q102. They have fairly spectacularly moved their share by three percentage points to 11.2% in 12 months. It would suggest that their listeners are engaging more with the station and listening longer every daily. If they continue on this path they’ll be vying for the second place slot very shortly.

Station %      2010      2009         +/-
RTÉ Radio 1  30.9 32.9 -2.0
FM104  11.5 10.6 0.9
Dublin’s 98  11.3 10.1 1.2
Q102  11.2 8.2 3.0
RTÉ 2FM  7.5 8.9 -1.4
Today FM  6.5 6.9 -0.4
Newstalk  5.9 7.5 -1.6
Spin 1038  5.8 6.1 -0.3
Country Mix 106.8FM  3.1 2.6 0.5
RTÉ Lyric FM  3 2.8 0.2
4FM  1.7 0 1.7
Phantom 105.2  0.9 1.7 -0.8