This is the place we can dole out a few Radio Oscars! The regional listenership is normally a fairly static affair, but this year it’s thrown up a few surprises – good ones as well.

For this analysis, we decided to look both at their local reach in percentage terms and also in actual numbers. At a first look at numbers, they seem deceptive, just note that we are looking at different size populations in each franchise area.

For example, the estimated universe for the Donegal North franchise is 98,000 of which Highland have a 67% reach or 65,000 sets of ears. On the other hand the Louth/Meath franchise has an estimated population of 233,000 and LMFM reaches 59,000 adults or 25% of the franchise.

Firstly, it’s incumbent upon us to heap the annual praise on Highland Radio for maintaining its top slot at a reach of 67%.

Moving at a rapid pace into second place is MidWest Radio, gaining a very impressive 14 points and 14,000 listeners to bring them up to second place with a 63% reach. The other serious gain was made by Ocean FM moving six places to joint third at 50%.

The rest of the stations moved up or down by no more than two places so nothing really to report there.

Local – Listened Yesterday 2010 2010 2010 2010 Diff  Diff
% 000 % 000 +/- % +/- ‘000
Highland Radio 67 65 67 65 0 0
Mid West Radio 63 64 49 50 14 14
Radio Kerry 50 59 51 60 -1 -1
Ocean FM 50 41 42 35 8 6
Limerick’s Live 95FM 47 71 50 77 -3 -6
WLR FM 47 45 48 46 -1 -1
Clare FM 47 42 46 40 1 2
Shannon/N. Sound 46 87 47 91 -1 -4
Tipp FM 44 54 45 55 -1 -1
KCLR 96FM 39 46 39 46 0 0
Midlands 103FM 39 70 36 64 3 6
Galway Bay FM 38 72 41 78 -3 -6
South East Radio 37 41 36 39 1 2
LM FM 25 59 28 64 -3 -5
KFM 23 37 27 42 -4 -5
East Coast FM 22 25 28 32 -6 -7