The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures.
Radio | 2011 | 2011 | 2010 | 2010 | 000 +/- |
Any Radio | 2979 | 85% | 3024 | 86% | -45 |
Any National | 1610 | 46% | 1678 | 48% | -68 |
Any RTE Radio | 1228 | 35% | 1299 | 37% | -71 |
RTE1/2FM/Lyric | 1208 | 34% | 1290 | 37% | -82 |
RTE Radio 1 | 873 | 25% | 858 | 24% | 15 |
RTE 2FM | 404 | 11% | 506 | 14% | -102 |
RTE Lyric FM | 107 | 3% | 112 | 3% | -5 |
Today FM | 444 | 13% | 477 | 14% | -33 |
Newstalk | 281 | 8% | 260 | 7% | 21 |
Any Region | 2045 | 58% | 2049 | 58% | -4 |
Home Local | 1593 | 45% | 1617 | 46% | -24 |
Other Region | 241 | 7% | 280 | 8% | -39 |
Most of the Donnybrook stations took a knock but 2FM seems to be firmly on the ropes at this point managing to drop 102,000 listeners in the twelve months. That equates to massive 20% of it’s listenership. You’d have to muse that were it not backed by public money what would its fate be?
Newstalk put on 21,000 listeners but outside them and RTE1 nobody managed to report a gain.