Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date.

Dublin – Yesterday 2010 2010 2009 2009 +/- +/-

R% S% R% S% R% S%
RTÉ Radio 1 29 30.5 30 32.8 -1.0 -2.3
RTÉ 2FM 10 7.0 12 8.3 -2.0 -1.3
RTÉ Lyric FM 5 3.2 5 2.9 0.0 0.3
Today FM 9 5.8 10 7.0 -1.0 -1.2
Newstalk 10 5.9 11 7.0 -1.0 -1.1
98FM 14 11.6 15 10.4 -1.0 1.2
FM104 20 11.2 20 10.7 0.0 0.5
Q102 13 11.1 13 8.6 0.0 2.5
Country 106.8/Sunshine 3 3.2 4 3.0 -1.0 0.2
Spin 1038 14 6.6 13 5.8 1.0 0.8
Phantom 105.2 2 0.8 3 1.4 -1.0 -0.6

The classic screen line “move along now, there’s nothing to see here’ jumps out in all but a few cases. Over the year the figure of “listened yesterday” in Dublin has dropped from 87% to 85% which equates to roughly 20,000 listeners – about a 2% drop in the Capital, so nothing extremely worrying. Of the 11 stations in Dublin, seven recorded a decline in reach and five in share. Determined to repeat its national performance, 2FM was the biggest reach faller declining by 2% points.

The other fallers in all showed a 1% point decline. Radio 1 was the biggest faller in share, back by 2.3% points followed by stable mate 2FM at 1.3%. Q102 would seem to have picked up some of that share and put in a impressive performance by adding 2.5% in share over the year. The station had been on a land grab over that past few surveys and, it could be argued, if it continues on this path will eventually become Dublin’s #3 station in terms of share and maybe even reach.

The challengers  98FM and Spin increased their share this survey. Phantom’s reach is at a low and its share has all but surrendered, its really can’t sustain too many more results like this. Taking the longer term view and comparing 2006 to 2010 below; 2FM, again, loosing out in reach and share. 98FM is the next biggest faller in the 5 years. It dropped 3% points in reach and 2.5% in share. Its close rival FM104 also dropped share and reach. The shining light has, again, been Q102 gaining an impressive 5% points in share, most of that coming in the past two years. Spin added 2% in reach and 1.8% in share shipping away at 98Fm and FM104.

Dublin – Yesterday 2010 2009 2008 2007 2006 +/- +/-

%R %S %R %S %R %S %R %S %R %S %R %S
RTÉ Radio 1 29 30.5 30 32.8 28 30.5 28 31.1 28 30.4 1.0 0.1
RTÉ 2FM 10 7.0 12 8.3 12 10.4 14 11.9 14 10.6 -4.0 -3.6
RTÉ Lyric FM 5 3.2 5 2.9 6 2.7 6 3.7 5 2.5 0.0 0.7
Today FM 9 5.8 10 7.0 9 5.7 9 6.5 10 7.5 -1.0 -1.7
Newstalk 10 5.9 11 7.0 12 6.8 11 7.2 9 6.7 1.0 -0.8
98FM 14 11.6 15 10.4 15 11.9 15 10.7 17 14.1 -3.0 -2.5
FM104 20 11.2 20 10.7 20 13.3 18 12.4 22 13.3 -2.0 -2.1
Q102 13 11.1 13 8.6 11 7.0 8 6.6 10 6.2 3.0 4.9
Country 106.8/Sunshine 3 3.2 4 3.0 3 2.6 3 2.5 3 2.8 0.0 0.4
Spin 1038 14 6.6 13 5.8 15 7.0 12 5.7 12 4.8 2.0 1.8
Phantom 105.2 2 0.8 3 1.4 3 1.8 2 1.1

2.0 0.8