Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners.
96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region. RTE1 finished at 106,000 only 3,000 behind 96FM.
C103, still a way back added 3,000 on the book to 73,000 and Today FM lost 8% of their listeners down and to 44,000. For all the effort Newstalk make in the region its seems to be a slow burn, down 2,000 on the book and 9,000 on the year sharing the slot with 4FM at 39,000
Table: Cork Listenership
| 2016Q3 | 2015Q3 | 2016Q2 | 000 | % | 000 | % | ||||
| YoY | BoB | |||||||||
| Any Radio | 341 | 82% | 343 | 83% | 340 | 82% | -2 | -1% | 1 | 0% |
| Any National | 183 | 44% | 171 | 41% | 181 | 44% | 12 | 3% | 2 | 0% |
| Red FM | 120 | 29% | 125 | 30% | 118 | 28% | -5 | -1% | 2 | 1% |
| 96 FM | 109 | 26% | 114 | 28% | 111 | 27% | -5 | -2% | -2 | -1% |
| Radio 1 | 106 | 26% | 93 | 22% | 99 | 24% | 13 | 4% | 7 | 2% |
| C103 | 73 | 18% | 64 | 15% | 70 | 17% | 9 | 3% | 3 | 1% |
| 2FM | 44 | 11% | 35 | 8% | 43 | 10% | 9 | 3% | 1 | 1% |
| Today FM | 44 | 11% | 50 | 12% | 48 | 12% | -6 | -1% | -4 | -1% |
| Newstalk | 39 | 9% | 48 | 12% | 41 | 10% | -9 | -3% | -2 | -1% |
| 4 FM | 39 | 9% | 42 | 10% | 39 | 9% | -3 | -1% | 0 | 0% |
| Lyric FM | 18 | 4% | 17 | 4% | 19 | 5% | 1 | 0% | -1 | -1% |
Graphic: Cork Reach
Table: Individual Programming
Strikes me as a particularly Machiavellian parish to work in, what with all the desertions and the knives (metaphoric) being drawn most of the time! Book on Book Red FM did very well in the early part of the day adding to both Prendeville and KC. C103 did well adding to the latter half of their day.
| C103 | 16Q3 | 16Q2 | +/- ‘000 | +/- % |
| Music Breakfast | 30 | 32 | -2 | -6% |
| Cork Today | 47 | 46 | 1 | 2% |
| Eric-Griffin | 34 | 30 | 4 | 13% |
| C103 Drivetime | 27 | 25 | 2 | 8% |
| 96FM | 16Q3 | 16Q2 | +/- ‘000 | +/- % |
| Nick Richards | 41 | 42 | -1 | -2% |
| The Opinion Line | 60 | 61 | -1 | -2% |
| Ken Tobin | 51 | 53 | -2 | -4% |
| Big Drive Home | 33 | 32 | 1 | 3% |
| Red FM | 16Q3 | 16Q2 | +/- ‘000 | +/- % |
| The KC Show | 43 | 36 | 7 | 19% |
| Neil Prendeville | 64 | 55 | 9 | 16% |
| Red Hits | 54 | 52 | 2 | 4% |
| Dave Mac’s Drive | 48 | 46 | 2 | 4% |
