Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year.
Table: Regional Reach
YoY | BoB | |||||||||||||
Area | Franchise | 2016Q1 | 2015Q1 | 2015 Q4 | +/- | Ch% | +/- | Ch% | ||||||
Regional SE | Beat | 98 | 25% | 101 | 25% | 97 | 25% | -3 | 0% | 1 | 0% | |||
Regional SW | Spin South West | 91 | 22% | 92 | 22% | 93 | 22% | -1 | 0% | -2 | 0% | |||
Regional NW | iRadio NW | 126 | 22% | 120 | 21% | 128 | 23% | 6 | 1% | -2 | -2% | |||
Regional NE | iRadio NE | 98 | 14% | 97 | 14% | 100 | 15% | 1 | 0% | -2 | -1% | |||
Multi City | Classic Hits 4FM | 130 | 6% | 124 | 6% | 132 | 6% | 6 | 0% | -2 | 0% | |||
Dub Commute | Radio Nova 100FM | 74 | 6% | 75 | 6% | 77 | 6% | -1 | 0% | -3 | 0% | |||
Dublin | FM104 | 189 | 18% | 184 | 18% | 186 | 18% | 5 | 0% | 3 | 0% | |||
Dublin | Dublin’s 98FM | 107 | 10% | 109 | 11% | 103 | 10% | -2 | -1% | 4 | 1% | |||
Dublin | Q102 | 76 | 7% | 92 | 9% | 73 | 7% | -16 | -2% | 3 | 2% | |||
Dublin | Sunshine 106.8 | 60 | 6% | 45 | 4% | 56 | 5% | 15 | 2% | 4 | -1% | |||
Dublin | Spin 1038 | 145 | 14% | 147 | 14% | 149 | 14% | -2 | 0% | -4 | 0% | |||
Dublin | Phantom 105.2FM | 18 | 2% | 22 | 2% | 19 | 2% | -4 | 0% | -1 | 0% | |||
Cork | Red FM | 126 | 30% | 111 | 27% | 133 | 30% | 15 | 3% | -7 | -3% | |||
Cork | 96 FM | 114 | 28% | 118 | 29% | 113 | 28% | -4 | -1% | 1 | 1% | |||
Cork | C103 | 71 | 17% | 64 | 16% | 65 | 17% | 7 | 1% | 6 | -1% |
Finally the various local franchises by county
YoY | BoB | |||||||||||||
Area | Franchise | 2016Q1 | 2015Q1 | 2015 Q4 | +/- | Ch% | +/- | Ch% | ||||||
Local Clare | Clare FM | 43 | 49% | 44 | 48% | 43 | 49% | -1 | 1% | 0 | -1% | |||
Local Wicklow | East Coast FM | 32 | 29% | 34 | 31% | 30 | 28% | -2 | -2% | 2 | 3% | |||
Local Galway | Galway Bay FM | 74 | 38% | 66 | 34% | 68 | 35% | 8 | 4% | 6 | -1% | |||
Local Nth Donegal | Highland Radio | 60 | 61% | 61 | 61% | 58 | 59% | -1 | 0% | 2 | 2% | |||
Local Kilk/Carlow | KCLR 96FM | 37 | 31% | 49 | 41% | 36 | 31% | -12 | -10% | 1 | 10% | |||
Local Kildare | KFM | 43 | 26% | 37 | 23% | 40 | 24% | 6 | 3% | 3 | -1% | |||
Local Limerick | Limerick Live 95 | 73 | 48% | 57 | 38% | 71 | 47% | 16 | 10% | 2 | -9% | |||
Local Louth/Meath | LMFM | 69 | 29% | 62 | 27% | 70 | 30% | 7 | 2% | -1 | -3% | |||
Local Mayo | Mid West Radio | 56 | 58% | 58 | 59% | 54 | 55% | -2 | -1% | 2 | 4% | |||
Local Laois/Off/WM | Midlands 103 | 65 | 34% | 62 | 32% | 66 | 34% | 3 | 2% | -1 | -2% | |||
Local Donegal/Leit | Ocean FM | 36 | 45% | 37 | 45% | 35 | 45% | -1 | 0% | 1 | 0% | |||
Local Kerry | Radio Kerry | 55 | 48% | 61 | 52% | 55 | 48% | -6 | -4% | 0 | 4% | |||
Local | Shann/NS | 86 | 45% | 89 | 46% | 89 | 46% | -3 | -1% | -3 | 0% | |||
Local Wexford | South East Radio | 44 | 38% | 47 | 41% | 46 | 41% | -3 | -3% | -2 | 0% | |||
Local Tipperary | Tipp FM | 40 | 32% | 44 | 36% | 41 | 33% | -4 | -4% | -1 | 3% | |||
Local Waterford | WLR FM | 36 | 40% | 40 | 44% | 36 | 39% | -4 | -4% | 0 | 5% |